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To compete with the iPhone 17 in 2025, Samsung is stealing Apple’s design

The forthcoming Galaxy S23 will use Qualcomm’s next-gen Snapdragon 8 Gen 2 CPUs, and recent benchmarks suggest that Qualcomm is finally catching up to Apple’s A16 Bionic. TheElec has recently reported that Samsung may be following in the footsteps of Apple and Google by building its own CPUs in-house rather than waiting for Qualcomm to catch up to Apple in performance.

Samsung’s Exynos platform already manufactures mobile chipsets, so this doesn’t make much sense. In certain markets, Samsung’s Galaxy S22 runs on the Exynos processor, while many other Samsung phones employ Samsung processors branded as Exynos. Samsung isn’t the only company that sells its Exynos CPUs to other phone makers; Vivo, for example, is one.

Samsung’s sales to rivals beg the question: why? This is because the chip section operates independently. The Samsung Mobile Experience business, which is responsible for the design and production of Samsung’s smartphones, tablets, and wearables, is legally separated from Samsung Semiconductor.

The chip delivery squad has arrived by phone this time

An intriguing new rumour claims that Samsung Mobile Experience will have a greater hand in manufacturing the next generation of semiconductors. The Samsung System LSI team of Samsung Semiconductor has previously collaborated on the creation of Exynos processors. It has recently been speculated that the same team responsible for creating the phones would also create the mobile platform on which they run.

Website about business in Korea According to TheElec, Choi Won-joon, a former Qualcomm employee who just joined Samsung, will be in charge of this division. Samsung is following the lead of Apple and Google, who both build semiconductors for their top smartphones, by integrating chip design with phone design.

For the iPhone 14 Pro and Pro Max, Apple developed the A16 Bionic processor. In order to power its Pixel 7 and Pixel 7 Pro smartphones, Google developed its own Tensor G2 processor. By “Apple creates the A16 Bionic,” we imply that Apple conceived of the platform and commissioned its design, but that the chips themselves are manufactured by a third party at a semiconductor foundry.

Assuming it even has a name, the Galaxy S25 deserves your eager anticipation

Samsung is the only major phone maker that also has a chip-making foundry, but until recently, the two divisions were kept entirely separate. Instead of purchasing Exynos processors from Qualcomm, Samsung might just as easily have done so.

Currently, Samsung devices are speculated to employ Qualcomm’s Snapdragon; however, the Galaxy S25 (if naming standards remain unchanged) would use a chipset that Samsung has created exclusively for that device.

When it debuts in February 2025, Samsung’s new internal mobile platform will go head-to-head with the iPhone 16 Pro and the iPhone 17 Pro, both of which are expected to be released later that year. If the nomenclature remains the same, the first phone might include an Apple A18 processor while the second could debut an Apple A19.

An upgraded Samsung Galaxy S25 powered by Samsung processors

New smartphone releases and the introduction of improved chip technology do not usually occur simultaneously. Under the present Samsung/Qualcomm arrangement, there is no close connection between the two.

Google has the ability to fine-tune the manufacture of the Tensor G2 processor used in the Pixel 7 smartphone when new features are developed and implemented. One of our favourite new additions to the Pixel 7 family is Google’s picture unblur, and it’s only available on that smartphone due of the Tensor G2 processor. The Tensor G2 has everything a phone needs to enable picture unblurring.

We see more synergy like this from Samsung. The business hopes that by eliminating unnecessary layers of bureaucracy inside the corporation, the chip design team and the phone team can work together more closely to produce a mobile platform with innovative new capabilities.

Sad to say, Samsung is probably not going after Google but rather Apple with its development approach. Apple’s Bionic chips are currently the most powerful mobile processors available. Samsung doesn’t settle for second best, and the newest Qualcomm Snapdragon 8 Gen 2 almost matches Apple’s performance. Samsung’s goal with the Galaxy S is to make it the most capable smartphone on the market.

Samsung may forego innovation in favour of sheer power in its quest to outperform Apple in benchmarks, rather than creating any really distinctive features. The corporation may have set beating Apple’s benchmark scores as their primary aim after being dissatisfied with the Exynos platform for so long. Rather than focusing just on making a bigger engine, I hope Samsung will keep in mind the importance of other factors like effective power management and new, exciting features.