You can now add your own sticker to Instagram stories, starting today.

Instagram is rolling out a new sticker called ‘Add Yours,’ following last week’s release of link stickers. The company says it’s a mechanism for creating public conversations in Stories. It also points out that it’s the first time it’s included a method for individuals to publicly collaborate in the format.

This is a bespoke plugin, but if you wish to use the same key as another website e.g.

The sticker may also be shared with custom prompts and public responses, allowing you to see who responds in their own Stories.