One of the things we’re still wondering is when we’ll get to see the Samsung Galaxy S23, and the newest rumours point to a reveal date that’s a bit later than we were anticipating, if only by a week or two.

Veteran tipster @TheGalox claims that Samsung is targeting a release in the middle to late of February for the phones, with an internal argument over pricing driving the delay.

Previous rumours suggested that the Galaxy S23 family will debut in the first week of February, but it now looks like we may have to wait until the latter half of the month to witness its official release.

Is the cost reasonable?

The issue of price is a compelling argument. Samsung will want to earn a good profit without scaring away potential customers, and it appears that the corporation hasn’t yet determined how much it will charge for these handsets.

We may get a sense of what to anticipate from the new range for 2023 by looking back at the prices of the Samsung Galaxy S22 series, which began at $799/£769/AU$1,249 (regular), $999/£949/AU$1,549 (Plus), and $1,199/£1,149/AU$1,849 (Ultra).

Price points of $799, $899, and $1,199 for the three smartphones in the Galaxy S23 range are suggested by the same tipster who claims the phones are delayed, however these figures are largely speculative. In a few months, we should have an answer.

Cost-push pricing

So far, the rumours concerning the Samsung Galaxy S23 series haven’t led us to believe that these phones will be a major upgrade over their 2022 predecessors.

With the current state of the economy, it’s not hard to see why. Most people are feeling the financial pinch, supply networks are still reeling from the impact of the epidemic, and the price of raw materials continues to rise.

Therefore, Samsung will have to make great efforts to keep the Galaxy S23 phones’ prices at or below that of its predecessor, the Galaxy S22. There will have to be some concessions made for it to occur.

However, as this recent leak demonstrates, the corporation is extremely concerned with avoiding pricing people out of the market, especially in light of the fierce competition from Apple, Google, and the others. If you raise the price too high, they will look elsewhere.