The contentious Twitter subscription service, Twitter Blue, has been relaunched, and a new service, Blue for Business, has begun rolling out alongside it. According to the company’s help centre, Blue for Business is a test feature designed to indicate that a user’s account represents a “business organisation” on Twitter.
It is not entirely unexpected that Blue for Business would be released. According to papers obtained by journalist Casey Newton in November, Twitter intended to launch a corporate subscription plan that would allow businesses to purchase verification badges for their employees and add additional badges to their accounts. A mockup’s tweets from employees would have extra badges next to their names to indicate their position.
Jane Manchun Wong, an app programmer, discovered some time later that it’s possible that users of Twitter who have subscribed to Blue for Business will be required to use square profile pictures.
Several business and media publisher accounts with gold checkmarks this afternoon, but no employee badge-buying option or oddly shaped profile pictures. Over the weekend, Twitter’s director of product management Esther Crawford warned users to brace themselves: only organisations “who previously had ties with Twitter” would be given gold badges in advance of the “new approach” that will allow more enterprises to join Blue for Business.
There is currently no information about the pricing for Blue for Business on the support website. When we have additional information, we will share it here.
Musk plans to turn Twitter’s predicted annual $1 billion in interest payments on $13 billion in debt into a profit using Blue in its many iterations. A steep uphill climb awaits you. Sensor Tower, an analytics company, reports that in-app purchases on the Twitter app have only produced $6.4 million so far, with Blue being the most popular purchase.
In an attempt to curb the account impersonation that has plagued Twitter in recent months, Blue has seen a haphazard evolution since Musk took over the company in the autumn, rolling out this week with a new review phase. This week, Blue launched in five countries, including the United States, with a monthly price of $8 (or $11 for iOS subscribers). (Twitter’s decision to charge more for iOS signups is probably an attempt to compensate for Apple’s 30% cut of in-app subscription purchases.)
Subscribers to Twitter Blue may make changes to their tweets, submit videos at 1080p resolution, switch to a “reader mode,” experience fewer adverts, and have their tweets “rocketed” to the top of responses, mentions, and searches.
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