Spotify Tests a TikTok-like Vertical Video Feed

TikTok has been copied by a slew of rivals, including Instagram, Snapchat, YouTube, and even Netflix. Now it appears that you may add Spotify to the list.

Spotify has confirmed that it is currently testing a new feature in its app called Discover, which delivers a vertical feed of music videos in which users can scroll through and like or skip as desired. It’s now accessible to everyone who uses the Spotify app.

It appears as a fourth tab in the navigation bar at the bottom of the app, between Home and Search, for those who have access to it. Chris Messina first tweeted about the Discover function, describing it as a “tikTok-style feed” of music videos with “less fluff.”

Messina discovered the capability in Spotify’s TestFlight build (a beta version for iOS), where tapping a new symbol on the navigation toolbar takes you straight to the video feed when tapped.

You may swipe up and down through the feed just as you would on TikTok by tapping the heart.

The usual song information sheet can be retrieved via tapping the three-dot menu after liking songs; it includes song, artist, duration, rating, mood, Spotify ID number of playlists created from songs played during listening sessions

Sandbox Mode, according to Messina, might be taking advantage of Spotify’s existing Canvas format.

Canvas, which was originally introduced in 2019, allows musicians to make videos that play alongside their songs on the Spotify app.

Some users expressed discomfort with seeing the moving image and looping effects when listening to music, while others praised it for allowing them to view only the static album art while listening to music.

Others, on the other hand, have said they enjoyed it. Canvas, on the other hand, appears to drive Spotify’s engagement metrics: playlists are more likely to be saved or shared when users see a Canvas.

We can establish that the videos shown in the vertical feed are artists’ existing Canvas videos from Messina’s video and others we reviewed. Spotify, on the other hand, would not acknowledge this to us directly.

When asked if Netflix plans to bring this functionality to its Android app, a rep stated that the feature was available in certain countries but not yet in others.

For further information on the function, including whether it would be expanded and when it might become available in additional nations, see Spotify for more information.

The company declined to say anything about the function, but it did confirm through a statement that it is investigating the possibility of a vertical video feed.

“At Spotify, we routinely conduct a number of tests in an effort to improve our user experience,” a spokesperson told. “Some of those tests end up paving the way for our broader user experience and others serve only as an important learning. We don’t have any further news to share at this time,” they added.

The test is still in its infancy, and it may not ever reach the general public. However, if it were to happen, it would not come as a surprise. Spotify has previously attempted to popular social media platforms to connect its users.

Spotify previously tested a Stories feature that allowed influencers to share Stories in order to introduce their own curated playlists. However, that option was never made accessible to all Spotify subscribers.

While some of the most popular social networks, such as Instagram (Reels), Snapchat (Spotlight), and YouTube (Shorts), as well as Pinterest (Story Pins), have embraced the TikTok format, it’s also proving to be a useful content discovery mechanism.

This is why, as a response to the shift in technology and usage patterns that has taken place since its inception, many publishers are turning to short-form vertical video feeds.

Netflix recently implemented the short-form vertical video feed in its own app with the introduction of “Fast Laughs,” which showcases clips from its content library and enables users to save programs to a watch list or simply start streaming them.

Spotify’s video-based Discover feature, for example, may help consumers discover new music while also allowing them to communicate their passions to Spotify in a familiar format.