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Now that Twitter Blue for Business is available, businesses can identify their employees

The revamped Twitter Blue, which included the “Blue for Business” initiative, was released last week. Businesses at the time were given a social network’s gold seal of approval. Currently, it’s providing a bit more information.

Twitter’s Blue for Business feature includes a special badge (for more information, see our checkmark and badges guide) that allows companies to easily recognise their partners’ branding and employees.

According to Twitter’s product manager Esther Crawford, the company will begin testing out its new Blue for Business feature with a small group of companies soon. According to Crawford, the company has big ambitions to roll this out to even more businesses in the coming year.

Members who have Blue for Business will also have a little emblem appear next to their display name on public profiles.

There is a square Twitter emblem next to Crawford’s username.

Brands, media outlets, and other entities may now be easily distinguished by their square profile pictures rather from their previous round ones. The square profile photo may be included in the Blue for Business bundle, although it’s not quite clear.

However, Twitter has stated that “a firm may attach any number of their linked persons, enterprises, and brands to their account,” suggesting that there may be further benefits to upgrading to Blue for Business that Twitter has yet to disclose.

According to the startup, businesses, media outlets, and sports teams may use this to connect the accounts of their staff, reporters, and athletes.

“By establishing this bridge, we’re paving the way for companies to launch internal Twitter networks. It’s possible for businesses to join forces by linking their top executives, products, customer service channels, and even workers and teams. Twitter announced in a blog post that anybody may become a “affiliate,” including journalists, athletes, and fictional characters in films.

Even while it’s helpful that this strategy can reveal which brands and workers are linked, businesses would still like to see a lot more advantages.

The previous 48 hours on Twitter have been nothing short of dramatic. The business implemented a horrible policy that forbids users to use social media handles or links in their bios. This included Facebook, Instagram, Mastodon, and the link-in-bio services Linktree and Twitter promptly erased messages and the policy page announcing the news after receiving anger over it. Elon Musk, CEO of Twitter, recently conducted a survey asking users if they thought he should resign from his position as CEO; the results showed that 57% of respondents thought he should.