Product reviews, deals and the latest tech news

YouTube for TV receives a new start-up sound, and comments may soon be enabled

Recent updates to the YouTube app for large-screen TVs include a new sound and animation upon app startup and the ability to show comments alongside the currently playing video.

YouTube has published a lengthy blog post about the new noise, making it official. YouTube sought the assistance of sonic branding firm Antfood to find the ideal audio clip, which would be “vibrant, engaging, and readily recognised.”

YouTube claims that the three-second clip, which includes both sound and animation, represents the progression from “rich, pitch-bending tones that signify the irresistible gravitational pull of YouTube” to a major 7th chord, which “represents the way YouTube allows you to explore the things you really love.”

The other update to the YouTube TV app provides you the ability to browse comments; this one isn’t official but was found on Reddit.

You may choose to have the comments appear in a right-hand sidebar when watching videos. It might be helpful for films with a lot of conversation happening in the comments section, but you’ll still need to pull up the mobile app to react to comments or submit your own.

Despite YouTube’s lack of official confirmation, several users have already seen the comments section. Whether or whether it becomes available to everyone who watches YouTube on a TV is still up in the air.

Constant YouTube viewing

The primary motivation behind most updates to YouTube and similar applications is to increase the average time users spend within the app, which in turn increases user engagement and ad income. The most recent changes may not appear to be very important, yet they may end up being crucial.

It’s become customary to refer to Netflix’s yearly content presentation as “the Netflix start up” because of how well-known the accompanying sound and animation have become. For YouTube, the goal is to have its own beginning video become as recognisable to visitors as the site’s static logo.

The addition of comments will have a greater impact on the whole viewing experience, as this is where most of the crucial conversation and debate surrounding a video takes place. Sometimes the discussion around a video is more engaging than the clip itself.

It’s important to note that, at least in our testing, the comments can be turned on and off individually, so you don’t have to read them all if you don’t want to. When the time comes, we’ll have to hear YouTube’s official word on the matter.