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You are now even better protected by DuckDuckGo from Google’s prying eyes

There was enough pressure put on Big Tech last year by privacy groups, governments, and regular consumers to begin pushing change. With iOS 14.5 came Apple’s App Monitoring Transparency, and Google followed suit with its own restrictions on tracking users between apps. Despite these safeguards, targeted advertisements are thriving; nevertheless, there are several tools at the disposal of privacy-conscious third-party applications that may help level the playing field. DuckDuckGo has introduced a new approach to combat websites that repeatedly ask you to sign in with Google in an effort to reduce monitoring.

DuckDuckGo has added what it calls “Google Sign-in Pop-Up Protection” to its browser and addons. This setting will prevent annoying sign-in requests from appearing, reducing the likelihood that users will give their permission for Google-backed monitoring and improving the overall user experience.

Many websites nowadays are persistent in requiring visitors to sign up for an account. Without an account, it’s almost to impossible to browse Instagram or Twitter; the applications restrict access to certain features and constantly encourage users to log in. Similar techniques are also being used by other sites and services to encourage visitors to sign in using their Google accounts.

According to DuckDuckGo, Google is pushing this technology as a win-win, letting them handle the monitoring while sites enjoy the profits, which presents a particularly cynical image of the proliferation of such Google sign-in requests. The ad revenue shared between Google and the partner website or service is mutually beneficial. In the sake of ease and a password-free future, Google is being sued for automatically registering users into Chrome whenever they visit a Google-owned website.

You’ll need the latest versions of the DuckDuckGo app and browser add-ons to enjoy the new mode. If you’re uneasy about DuckDuckGo’s partnership with Microsoft, you may find these suggestions for protecting your Android privacy more appealing.