Considering the news that Samsung Display plans to raise manufacturing of panels incorporating QD-OLED technology by a staggering 50%, it’s clear that the company is putting all of its chips into this technology.
Think tank UBI Research (via OLED-info) claims that by 2024, Samsung Display will have increased production of its QD-OLED panels from 30,000 monthly units to 45,000.
Unlike LG Display, which is responsible for the classic OLED panel used in virtually all of the top OLED TVs on the market today, which is said to have ceased investment in manufacturing upgrades in2023, Samsung is reportedly continuing to spend in improving its production processes. Because of this, it is expected that the price of conventional OLED TVs would remain stable, creating a window of opportunity for the more costly QD-OLED technology to reduce its price more rapidly and begin making up ground in the market.
In June of 2017, Samsung Display also stopped making LCD panels for TVs, making room for the manufacture of QD-OLED displays.
As seen on the Samsung S95B and the industry-leading Sony A95K, Samsung Display only supplies QD-OLED panels for TVs in three sizes at the moment: 55 inches, 65 inches, and the brand new 77 inches. However, the report’s production objectives hint that UBI may provide content across an even broader range of screen sizes in the next year.
An increase in output means more QD-OLEDs… the possibility of cheaper costs
Recently implemented improvements to black levels have made QD-OLED TVs a credible competitor to OLED TVs.
Early pricing of the Samsung S95C suggests that the first TV to contain a 77-inch QD-OLED screen will be priced more than the corresponding LG G3 flagship TV, which is a major barrier to widespread adoption of the technology.
As of this writing, only Sony has switched to QD-OLED panels for their 4K televisions, but this development might pave the way for a flood of other companies to embrace the technology in the future years.
The more TVs Samsung Display manufactures, the cheaper it can make each one thanks to economies of scale, allowing the company to sell them for less money without hurting its bottom line. And when additional firms, like TCL, enter the QD-OLED market, price reductions will result from the healthy competition among them.
If you need a new TV today, rather than waiting until2024, take a look at the finest OLED bargains available this month.
Subtly charming pop culture geek. Amateur analyst. Freelance tv buff. Coffee lover