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Snap is discontinuing its desktop camera application, which lets users add filters to video calls

Snap has discontinued its desktop camera programme, which allowed users to add effects to video chats by dragging up images of cat ears or pirate helmets. The app will be shut down on January 25th, according to a support website, although the business did not specify why. After the end date, users will no longer be able to access the Snap Camera app.

In 2018, Snap Camera was released for usage by content creators in conjunction with popular video chat programmes including Skype, YouTube, Google Hangouts, and Zoom. It was a software that worked on both Windows and Mac that let users employ multiple facial filters while on a video conversation or live broadcast.

It is recommended that users delete the Snap camera app and use their default camera before its impending disablement later this month.

The app was released in July, and the business has since announced that compatible augmented reality lenses will operate with the app’s online version.

Snap has responded to a creator on Twitter by saying that it intends to prioritise increasing online access to the Camera Kit.

We’re shifting our web-based resources for the augmented reality (AR) maker and developer community to concentrate on increasing availability of Camera Kit for Web. In the meanwhile, Snapchat for Web will continue to support Lenses, so there’s no need to delete the app from your computer just yet.

Snap Camera’s demise, originally reported by The Verge, is hardly shocking. Last year, they laid off 20% of its workforce and stopped selling their drones just a few short months after they hit the market.

The location-based networking app Zenly, which the firm purchased in 2017, will also be discontinued, the company stated in December. Expectedly, the business will cut extraneous initiatives like a desktop camera software as it shifts its attention to ecommerce partnerships and premium lenses to increase income with a reduced workforce.