At the height of ChatGPT’s success, rumours circulated that Google saw the app as a serious threat to their bottom line. As a result of this competition, Google seems to be increasing its artificial intelligence research efforts and may have over 20 AI projects ready for unveiling this year.

In order to address the threat that ChatGPT presents to Google’s Search business, co-founders Larry Page and Sergey Brin have held many meetings with senior corporate officials. Considering they have mostly stepped back from running Google since 2019, when CEO Sundar Pichai was hired, this is a significant change.

Pichai has declared a “code red” out of the current level of anxiety felt by Google’s leadership, diverting resources from other initiatives to concentrate on developing AI-based goods.

D. Sivakumar, a former head of research at Google, has warned, “This is a period of considerable risk for Google.” ChatGPT “has staked a claim, stating, ‘Here’s what a fascinating new search experience may look like.'”

New York Times reports that Google has set an alarm for this year in which it plans to release over 20 new AI products and demonstrate a search engine with built-in chatbot functionality. Some of the items may also be introduced during the May I/O 2023 event the firm is planning.

Google is said to be hard at work on products for both developers and consumers. Among them is a product called Colab Plus Android Studio, which is designed to streamline the process of creating applications for Android devices. There is another rumour of a wallpaper creator for Google’s Pixel smartphones. The New York Times also talks about a programme that generates summaries of videos.

According to the source, Pichai is also looking at empowering teams to undertake their own product approval reviews in order to speed up the process. To this purpose, the business has launched the “Green Lane” programme to encourage workers who “attempt to guarantee that technology is fair and ethical” to approve AI initiatives more rapidly.