Just like YouTube displays the number of times a film has been seen, Elon Musk said earlier this month that Twitter would soon begin displaying how many people have viewed a given tweet. Twitter introduced the new feature last week for its iOS and Android apps, and it will soon begin disclosing the same data on its desktop site.
Each tweet’s view count reflects how popular Twitter is. However, the number may be overstated, thus it’s not always a good indicator of a tweet’s popularity or virality. The picture was courtesy of Pexels.
The number of views, likes, retweets, and favourites are now all shown in the app. According to a Twitter FAQ, the view count may not be displayed for some tweets. Community tweets, tweets from Twitter Circles, and “older” tweets will not have access to the data.
Twitter is rolling out View Count, so you can see how many times a tweet has been seen! This is normal for video.
Shows how much more alive Twitter is than it may seem, as over 90% of Twitter users read, but don’t tweet, reply or like, as those are public actions.
— Elon Musk (@elonmusk) December 22, 2022
No matter where they see it (Home, Search, Profiles, Tweets embedded in articles, etc.), or whether or not they follow you, all viewers count toward your total. In the blog article, it was stated that even if the author saw their own Tweet, it would be counted as a view.
Moreover, it specifies that seeing a tweet on the web and subsequently viewing it on a mobile device will be counted as two views.
When Musk introduced the feature on December 1, he said that he was seeking to make text and image submissions on the site more like video posts, which already had public view counts. He also added that the purpose was to show how “dynamic” the platform is, thus it wasn’t enough to just look at responses and likes to get the full picture.
Given that 90% of internet users are passive receivers who simply take in the material as it is presented to them, without registering any reactions to it, not even a like, he recently added that Tweets are read around 100 times more than they are liked.
Tweets are read ~100 times more than they are liked
— Elon Musk (@elonmusk) December 23, 2022
It would appear that Twitter is taking the exact opposite approach from other social networking sites. To the contrary, some companies have recently begun decreasing the quantity of information available to the public on social networks. Instagram and Facebook have been working on a feature to conceal the amount of likes a post has received for quite some time.
YouTube, whose public view counts have been a defining feature of the platform, has began hiding certain information as well; in 2021, it hid public dislike statistics, so that only creators could see how many people had pushed the thumbs-down button on their videos.
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