iPhone 13 or iPhone 12S: What will Apple name the upcoming iPhone?


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Till Apple’s marquee occasion within the fall, the title of the upcoming iPhone household is anybody’s guess. Many are questioning: Will the corporate follow a sequential naming scheme this yr? Right here at CNET, we have been referring to the following flagship because the iPhone 13 for the sake of continuity, however a wave of studies recommend that it will not be Apple’s moniker of alternative.

Out of the potential names, iPhone 12S is rumored to be the front-runner for this yr’s sequence. Not iPhone 13. A January Bloomberg article citing Apple engineers says solely minor upgrades are deliberate for the upcoming lineup, which is able to doubtless be an “S” model of the iPhone 12. Frequent leaker Jon Prosser pointed towards an iPhone 12S, too. We have seen Apple use this naming scheme prior to now with 2015’s iPhone 6S, which outmoded 2014’s iPhone 6, and once more with 2018’s iPhone XS, a follow-up to 2017’s iPhone X. 

But when other reports are correct, there will not be an iPhone 13 hitting cabinets subsequent yr both: Apple is anticipated to leapfrog to an iPhone 14 in 2022, excluding “iPhone 13” from its nomenclature altogether. This is why. 


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The title iPhone 13 could be dangerous for optics

It is no secret that the quantity 13’s affiliation with dangerous luck has real-world responses. Simply ask the property builders who omit the 13th ground from their high-rises, the droves of who avoid marrying on the 13th or the psychologists who deal with sufferers for triskaidekaphobia, the worry of the quantity 13. 

Apple is aware of this less-than-favorable notion might scare prospects away from shopping for an iPhone 13. Up to now, Apple hasn’t shied away from branding its merchandise with the quantity 13, having launched the A13 Bionic chipset and the iOS 13 software program replace, for example. It is a higher-stakes branding train, nonetheless, as we’re speaking concerning the iPhone, probably the most well-liked shopper merchandise ever. A product that generates almost 50% of Apple’s billions of dollars in income. 

Learn extra: Apple’s iPhone 12 led to largest income and revenue in its firm historical past

iphone x iphone 8 8 plus

The iPhone X (middle), launched in 2017 alongside the iPhone eight (left) and iPhone eight Plus (proper).

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iPhone 12S paves the way in which for an enormous improve

By going with the title iPhone 12S and skipping iPhone 13, Apple may be setting the stage for a sweeping design overhaul when the iPhone 14 or 15 comes round, simply because it did with the iPhone X. You might keep in mind Apple skipped the iPhone 9 title in 2017, as an alternative following up 2016’s iPhone 7 with the iPhone eight, eight Plus and iPhone X. And do not forget that the iPhone X was the one which redefined design requirements and paved the way in which for the modern-day iPhone. 

By some accounts, the iPhone 14 or 15 (or no matter Apple decides to name it) could possibly be the corporate’s much-awaited entry into the world of foldable smartphones. To be clear, we won’t say for sure whether or not a foldable iPhone will ever see the sunshine of day, however we’re holding out hope that it might occur as early as subsequent yr. A Bloomberg report, revealed in January, stated Apple already has a working prototype of a foldable iPhone show, however did not verify a launch. Different retailers, like Taiwan’s Financial Each day for example, pinned down 2022 because the yr the foldable iPhone will come to fruition. Famous Apple analyst Ming-Chi Kuo pointed to 2023.

Till Apple’s fall occasion, there aren’t any ensures about what title will get slapped onto this yr’s iPhone. However when you’re taken with studying extra about what we’re anticipating from the Telephone 13, or ahem, iPhone 12S household, learn our roundup of a number of the juiciest iPhone rumors