Google has announced the launch of a major upgrade to its search engine. This should mean that your search queries are better understood in context. Instead of just finding the keywords, Google understands what you’re trying to say.
Google’s new machine learning process eliminates the need to stop stuffing your keyword searches to get the right results first. Instead, you can be more natural and talkative.
“Especially for longer, more talkative queries or searches where prepositions such as” after “and” after “play a big role, the search can understand the context of the words in your query,” says Pandu Nayak of Google.
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“No matter what you’re looking for or what language you speak, we hope you can erase some of your keywords and search for them naturally,” adds Nayak.
Search and you will find
We’ll give you some examples from Google to show how the changes work. Previously, Google was not aware of the “at” in a search for “2019 Brazil in the US requiring a visa,” as it happens so frequently, and the results were returned from US citizens who traveled to Brazil , Now he recognizes the “at” and the question revolves around travelers from Brazil to the USA.
In a search for the type “beauticians are often at work” previously Google did not understand the context in which “state” was used (ie, in relation to the physical demands on the work). The new update will tell you what you want to say.
These enhancements are important enough for Google to invoke this key search upgrade in five years. To begin with, the new technology only applies to searches in American English, but is gradually being extended to other languages.
For a more detailed overview of neural network innovations, including a training model called Transformers Bidirectional Encoder Representations (BERT), see Google’s Blog.