Automobiles are now taking a bigger role at CES than they have in the past. Although it isn’t exclusively a car show, it certainly appears to be heading that way as more automobile manufacturers embrace a technology-first attitude. General Motors became the latest big name to withdraw from an in-person presence at this year’s massive Consumer Electronics Show, adding to a lengthy list of high-profile withdrawals.“We have decided to move to an all-digital approach with our activation at CES 2022 in January,” company said in a statement.
“We are continuing with our plans on Jan. 5 to share our significant company news, including the reveal of the Chevrolet Silverado EV.”
GM’s cancellation of its plans to hold a press conference in Australia is remarkable, given the fact that it will be the first time that a headlining keynote address from Mary Barra, as well as the on-stage debut of the electric Chevy Silverado, have been presented face-to-face.
Barra has announced that she would now deliver her speech remotely according to the company. It’s not the first time GM has reversed its prior decision; Waymo and Intel both made similar announcements.
Cristiano Amon from Qualcomm interviewed US Transportation Secretary Pete Buttigieg earlier this month. Notably, Qualcomm President and CEO Cristiano Amon is currently scheduled to be interviewed by US Transportation Secretary Buttigieg.
Many other dominoes, including Google, Lenovo, T-Mobile, AT&T, Meta (formerly Wayfair), Twitter, Amazon, TikTok, Pinterest, and Casio have recently fallen. Nvidia had planned a virtual-first presence from the start while several other corporations — including Brighthouse Networks and Dish Network — were already present or expanding their businesses in the space.
After narrowly escaping the first COVID-19 wave in early 2020 without major damage to its reputation for in-person technology events during CES was supposed to be a major comeback for these gatherings – albeit one that would be less enthusiastic than previously.
Despite the omicron virus’ tenacity, it has compelled both large and little businesses to modify their procedures. Despite the fact that the virus is resilient, the show’s organizing body intended to go ahead with the event.
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