Apple considers jumping into rugged wearables with new Watch model

apple watch series 6 laying sideways on a table next to the sport band and solo loop band
Enlarge / The Solo loop and Sport band with the Apple Watch Sequence 6.

Corey Gaskin

Apple is “contemplating” releasing a brand new mannequin of Apple Watch with a rugged design supposed to guard the gadget “in additional excessive environments,” according to a brand new report.

Citing “individuals aware of the matter,” Bloomberg’s Mark Gurman writes that Apple has been exploring the thought of introducing a rugged Apple Look ahead to years—since at the least the launch of the unique Apple Watch in 2015.

The design would goal athletes, hikers, and others who might spend time in situations the present Apple Watch shouldn’t be designed to endure.

Ought to Apple transfer ahead with the plan, Bloomberg’s sources say that the brand new mannequin might arrive as quickly as this yr or subsequent. The corporate is presently calling it the Apple Watch “Explorer Version” internally, however that identify shouldn’t be last.

In any case, it might exist alongside the Apple Watch Sequence 6 and Apple Watch SE (or their successors) in Apple’s on-line retailer. The report doesn’t go into element concerning the supplies or design besides to match the sort of safety the Watch should that seen in Casio G-SHOCK watches. The report says the gadget may have a “rubberized exterior.”

Lots of Apple’s rivals within the wearables house have achieved robust gross sales with smartwatches designed to be sturdy in out of doors environments. Apple doesn’t provide an equal gadget, although the present Apple Watch is water- and dust-resistant, to some extent.

Apple’s wearables enterprise—which incorporates not simply the Watch but in addition AirPods (and probably mixed-reality glasses sooner or later)—is without doubt one of the firm’s quickest rising classes. Over the previous few years, the corporate leaned on rising wearables and companies income to counterbalance declining iPhone gross sales, although these gadgets are typically designed to be depending on an iPhone. Nevertheless, final yr noticed considerably higher iPhone gross sales progress.