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According to Google, YouTube Shorts now receives 50 billion daily views

Google is making headway against TikTok and Instagram in the battle for short videos on social media. The search giant said that YouTube Shorts now averages over 50 billion views per day during its most recent earnings conference. A 30 billion daily view average was originally reported by the firm during the first quarter of 2022.

While Instagram and Facebook have more users, Shorts has less people watching them. Meta reported in October that daily views of Reels on Facebook and YouTube averaged 140 billion.

YouTube, like many other services, has been encouraging its customers to watch the Shorts format. Company launched its Shorts on TV platform in the month of November. In 2021, TikTok launched an effort similar to this one by releasing its app for numerous large-screen platforms, including as Amazon Fire TV, Android TV, and certain LG and Samsung smart TVs.

YouTube said last year that 1.5 billion monthly viewers viewed Shorts while signed in. As of 2021, TikTok claimed to have 1 billion MAU. Compared to that, Instagram has over 2 billion monthly active users. Even while you can’t avoid short films if you log into Instagram, the firm has not reported how many of them view Reels.

Google’s good news is the rising popularity of short videos, but it will still need to find ways to profit from them. Youtube earned $7.96 billion in Q4 2022, down 8% year-over-year from $8.63 billion. The firm reported more than 80 million global users to YouTube Music and Premium in November 2022. However, it was not revealed how much money YouTube makes off of subscriptions.

Shorts makers now have a chance to earn a cut of YouTube’s advertising income, according to a new initiative that launched on February 1. That might encourage more artists to produce unique works for the service. In addition to experimenting with buying and affiliate marketing functions with Shorts last November, the video platform also started trying with capabilities for creating and sharing videos.

Philipp Schindler, Google’s Chief Business Officer, said that the business is “pleased with our continued success in early monetization” during the earnings call. Ruth Porat, CFO of Youtube, has noted that the firm “prioritises sustained development in Shorts engagement and monetization.”

Google’s words mirror those of Meta’s leadership, who identified Instagram Reels and the company’s algorithmic recommendation engine as the company’s highest priority for the next months.