Microsoft Bing Rebates is pushing pop-up ads, and ad blockers don’t help

Microsoft’s technique of utilizing pop-up promoting to advertise new options and providers has returned—and advert blockers can do nothing in opposition to it.

I noticed two examples of this on Monday morning utilizing Microsoft Edge and Bing. One I discovered acceptable, however a second went method over the road. That latter Bing advert promoted Microsoft’s new Bing Rebates program. It seized an excellent third of a Chrome window—sure, with ad-blocking software program put in and energetic—after which retreated, lurking on the backside of my window till I clicked it.

What’s acceptable: Selling a brand new Edge characteristic

My morning started by restarting my PC to put in a recent construct of Home windows, which additionally restarted each app that had been beforehand energetic. When an app restarts, it applies any updates it has excellent. Microsoft Edge up to date itself to incorporate the brand new vertical tabs characteristic. 

microsoft edge vertical tabs Microsoft

Microsoft’s vertical tabs characteristic is being promoted by a small popup (not proven).

Enter pop-up primary: a small unit selling the brand new characteristic, and exhibiting me learn how to launch it. This, to me, is a suitable use of an “advert.” Clicking it provided a snapshot of what it may do. In a evaluation of Microsoft Workplace 2016, I truly argued for Workplace to incorporate these temporary snippets of knowledge. 

As a result of my interplay with the pop-up was so temporary, I didn’t even snap a screenshot. 

Not acceptable: A takeover advert for Bing Rebates

did snap a screenshot after a Bing Rebates advert ballooned out of the underside of my Chrome browser quickly afterward. I usually surf with a wide range of browsers, and on this case I had an open Chrome window the place I used to be looking Microsoft Bing for a hyperlink to Google’s password-checking service. I had advert blockers enabled. 

Immediately, an infinite advert trumpeting that I may save 20 % with Kaspersky took up an enormous chunk of the window. As you may see from the screenshot, even when it contracted right into a taskbar-like advert quickly afterward, it nonetheless dominated visually. After clicking it, I used to be requested to signal into Bing Rebates.

microsoft rewards password check ad 2 Mark Hachman / IDG

Right here’s Microsoft’s advert for Bing Rebates in its minimized kind. When it appeared, it ballooned to take over an enormous chunk of the web page. Be aware that I’m not signed into Bing right here, which ought to imply that Microsoft doesn’t know that I’ve interacted with Bing’s buying providers earlier than.

In October 2020, Microsoft launched Bing Rebates (which it additionally calls Microsoft Rebates), an attention-grabbing rewards program that ultimately provides you money again for buying at varied websites—Microsoft, Walmart, Sam’s Membership, Nvidia, and Dell, to call just some. Bing Rebates is an offshoot of types of Microsoft Rewards, which lets you commerce your day by day searches and Xbox gameplay into precise money.