HP Australia has just introduced its latest innovation, the HP OmniBook Ultra Flip 14—a powerful, AI-enabled 2-in-1 laptop designed for today’s multitasking, mobile lifestyle. Crafted for flexibility, it features a 360-degree hinge that allows users to shift seamlessly between laptop, tent, and tablet modes, catering to any environment or task.

Under the hood, the OmniBook Ultra Flip 14 is packed with an advanced AI accelerator capable of a whopping 48 trillion operations per second (TOPS), setting a new benchmark in speed and efficiency. The device is also equipped with an AI engine that keeps it cool and quiet, all while extending battery life to an impressive 20 hours per charge—a game-changer for on-the-go professionals.

“Modern users need technology that fits into their lives, whether they’re working from home, a co-working space, or even a local café,” says Rachael Williams, Head of Personal Systems at HP ANZ. “The OmniBook Ultra Flip 14 goes beyond automating tasks; it truly understands and adjusts to meet individual needs, making it a perfect companion for boosting both creativity and productivity.”

Personalized features lie at the core of the OmniBook Ultra Flip 14, with AI-driven functionalities designed to enhance security, performance, and efficiency. For optimal protection, the laptop includes HP’s self-healing security chip that proactively shields the device’s core from cyber threats. It also comes with HP Wolf Security, which includes a McAfee Smart AI Deepfake Detector—offering extra defense in an age where AI-generated content is becoming more sophisticated.

HP’s latest Work Relationship Index also supports the trend toward AI adoption, revealing that 66% of Australian knowledge workers see AI as essential for simplifying work. Many are customizing AI features to streamline productivity and fuel their creative processes.

To enhance productivity and collaboration, the OmniBook Ultra Flip 14 is fitted with the HP AI Companion and Poly Camera Pro. The AI Companion streamlines workflows by quickly analyzing files and providing key information, while the Poly Camera Pro optimizes webcam settings on the go, keeping users looking sharp during virtual meetings and conserving battery at the same time.

Creatives and professionals alike will appreciate the 3K OLED display, which offers a rich visual experience, ideal for design tasks, video editing, and more. Powered by an Intel Core Ultra processor, the laptop combines superior processing power with efficiency, delivering a smooth experience regardless of the task.

In line with HP’s commitment to sustainability, the OmniBook Ultra Flip 14 is crafted from 90% recycled metals and 50% post-consumer recycled plastics, holding both EPEAT Gold certification and ENERGY STAR compliance. These eco-friendly credentials make it a great option for environmentally-conscious users.

Available now through HP’s online store and at major Australian retailers, including JB Hi-Fi and Harvey Norman, the HP OmniBook Ultra Flip 14 starts at AUD $2,999. With its powerful AI features, flexible design, and sustainable construction, it’s ready to meet the demands of the modern user, wherever they are.