AirTag review: They work great—maybe a little too great

Apple’s AirTag isn’t a revolutionary new product. Moderately, it is a important refinement of an concept that, up till now, has been pretty area of interest. It really works very, very properly, nevertheless it works so properly it appears to undermine Apple’s makes an attempt to focus its merchandise on privateness and safety.

We spent a number of days testing AirTags in several conditions, and we discovered that they work stunningly properly—at the least in a dense city atmosphere with iPhones throughout.

I can not think about recommending any of the previous makes an attempt at this idea over AirTags when you have an iPhone. (Sadly, Android customers are fairly actually left to their very own gadgets—in additional methods than common, as you may see later on this assessment.)

AirTags are simple to make use of, properly designed, and comparatively reasonably priced. Should you’re out there for one thing like this, they’re simple to suggest. However we’re just a little extra nervous about what these AirTags imply for the individuals who do not purchase one. Stick round and we’ll clarify.


Apple AirTag product image

Apple AirTag

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Every AirTag may be described as a small, silver metallic disc embedded inside a barely bigger white disc. All in all, it is 1.26 inches in diameter (31.9mm) and zero.31 inches thick (8mm). It weighs zero.39 ounces (11g).

Apple does an awesome job with making most of its merchandise really feel costly and premium; the tactile sensation suggests a top quality product, due to the supplies, weighting, and different components. That is undoubtedly the case right here. Competing merchandise from Tile or Samsung really feel cheaper by comparability.

Like others who’ve used AirTags, I seen that the metallic facet of an AirTag is simple to scuff up in regular use—particularly when you simply toss it in a bag with out attaching it to one thing. This does not actually matter to me, nevertheless it’ll bug some folks, particularly for the reason that design is sort of engaging. Anticipate scratches inside weeks, if not days.

A single AirTag costs $29, whereas a four-pack prices $99. At buy, you’ll be able to add a customized engraving of both textual content or emoji to your AirTags. The emoji thought is intelligent, as a result of there are various emoji choices which may match no matter private merchandise you are monitoring with the AirTag. There isn’t any further price for these engravings, however they could push the ship date again a bit.

Whereas some trackers like this have holes or hooks on them that help you simply connect them to your belongings with out further gear, AirTags do not. In lots of instances, you may have to purchase one of many equipment, like the important thing ring or loop holder.

This successfully provides to the fee, so it is essential to recollect when contemplating this product. Certain, you’ll be able to shove an AirTag into your purse and let it simply bounce round in there, and that’ll work tremendous. However for a lot of different use instances, you may must shell out at the least $13 for one of many cheaper Belkin holders or at the least $29 for the choices made by Apple itself.

However, we had been happy to study that the AirTag makes use of a regular, comparatively widespread battery (CR2032) and that the battery is user-replaceable. Apple says the battery will usually last as long as a 12 months. We clearly could not check that throughout the scope of this assessment, however we now have often discovered Apple’s battery estimates for its merchandise to be correct previously.

The AirTag is rated IP67 for splash, water, and dirt resistance. That implies that, if it falls within the water, it’s going to nonetheless work so long as it does not go a lot deeper than one meter and also you get it out inside 30 minutes.


Bought by way of the iPhone part of Apple’s on-line retailer, AirTags are designed to work solely with Apple’s smartphones or tablets. So when you have an Android telephone and no iPad, there is not any cause to even trouble shopping for one in all these items; the AirTag will probably be ineffective.

If in case you have one of many supported cell gadgets, although, you should utilize Apple’s Discover My app (or Siri) to find your AirTag, whether or not the tag is within the room with you otherwise you left it at your native espresso store three hours in the past.

The way it works

The AirTag is not a GPS-enabled machine. Moderately, it communicates with gadgets in Apple’s Discover My community with common pings. So the extra iPhones, iPads, or Macs are linked to the Web close to the AirTag, the sooner will probably be discovered and the extra correct its reported location will probably be.

This matches a reasonably constant theme with a few of Apple’s services: they’re undoubtedly designed for folks in or close to main metropolitan areas. Like AppleCare and any variety of different Apple choices, AirTags turn out to be far much less engaging in a rural or different low-density setting with out as many Apple companies or gadgets close by.

However maybe much more so than something to do with the App Retailer or whatnot, that is the place Apple has a bonus that Tile merely can’t match. In most main US metropolis facilities, you would nearly throw a rock (or an AirTag) in any course at random and have an excellent likelihood of it touchdown inside two meters of an Apple product. That community of gadgets will be certain that your AirTag will probably be comparatively fast to search out.

We did not check an AirTag straight in opposition to Tile, however some other publications did, and as anticipated, they discovered that an AirTag typically took quite a bit much less time to find than a Tile machine in a public place. There are merely extra check-in factors for the AirTag, which makes the method of discovering it each sooner and extra correct.

Anyway, the Discover My community is simply the primary a part of the method. When you get shut sufficient, you should utilize the Discover My app to make the AirTag play a noise that will help you find it. If in case you have one of many current iPhones (iPhone 11 or later) with Apple’s new U1 ultra-wideband chip, you should utilize an ultra-precise on-screen locator to search out the machine when you’re in roughly the identical room.

Lastly, you’ll be able to set the AirTag to “Misplaced Mode” if it is lacking and also you want it to be discovered. You may volunteer your telephone quantity, and different iOS customers who discover the AirTag can see that quantity and phone you. Additional, you may obtain a notification as quickly as its location has been decided within the Discover My community.