Google’s current #GetTheMessage effort to get Apple to adopt RCS is like a lump of coal it’s offering the firm for the holidays.

According to Google, the 30-year-old SMS text messaging standard will celebrate its birthday tomorrow (well, as of tomorrow). Google’s birthday wish is to have it put to death. Alternatively, as the firm suggests, you could enlist Apple’s aid in eliminating it.

Group Product Manager for Messages at Google, Neena Budhiraja, recently wrote a blog post on the firm’s website where she called Apple the only business “dragging its feet” in adopting RCS, the newer texting standard. According to Budhirajia, “All but one major mobile company have used RCS. SMS texting has been around for 30 years, so the time has come.”

The promotion of RCS by Google has taken a while.

Google has long advocated for Apple to switch from SMS to RCS. The issue has been brought up by multiple executives in a variety of interviews and blog posts, and was directly addressed during the company’s summer Google I/O Keynote, in which Apple was criticized.

End-to-end encryption, “high-quality images and videos,” “see real-time typing indicators and read receipts,” “naming group discussions,” “adding or removing contacts,” and “texting over Wi-Fi” are the three main benefits of RCS over SMS that Budhiraja highlights in his latest piece. She also mentioned that the complete complement of emojis would soon be available on Google’s Messages programme, which users may use to respond to messages.

The manager notes that “every major mobile carrier and manufacturer has adopted RCS as the standard—except for Apple.” According to Budhiraja, Apple is keeping its consumers in the 90s by refusing to do so.

RCS is a significant improvement over SMS. Despite the fact that Apple’s iMessage has built-in support for all of these features, SMS remains the only option for communicating between an iPhone and an Android device. Apple, we hope, will eventually answer to Google’s plea with a readiness to improve compatibility between the iPhone and Android for everyone’s benefit.