Y Combinator-backed Vue Storefront aims to be the ‘glue’ for e-commerce – TechCrunch

“Headless commerce” is a phrase that will get thrown round lot (I’ve typed it a number of occasions at the moment already), however Vue Storefront CEO Patrick Friday has an particularly vivid means of utilizing the idea for instance his startup’s place within the broader ecosystem.

“Vue Storefront is the bodiless entrance finish,” Friday stated. “We’re the strolling head.”

In different phrases, whereas most headless commerce firms are targeted on creating back-end infrastructure, Vue powers the entrance finish, particularly the progressive net functions with which shoppers really work together. The corporate describes itself as “the lightning-fast front-end platform for headless commerce.”

Friday stated that he and CTO Filip Rakowski created the Vue Storefront expertise as an open-source undertaking whereas working at e-commerce company Divante, earlier than finally spinning it out right into a separate startup final yr. The corporate was additionally a part of the most recent class at accelerator Y Combinator, and it recently raised $1.5 million in seed funding led by SMOK Ventures and Movens VC.

“We needed to arrange a brand new entity in the midst of COVID, we needed to increase in the midst of COVID and we needed to persuade the company to do away with the product in the midst of COVID,” Friday stated. He even recalled signing papers with an investor one morning in early December and doing an interview with Y Combinator that night.

As they’ve created a enterprise across the core open-source expertise, Friday and his crew have realized that Vue has extra to supply than simply constructing net apps, as a result of it connects e-commerce platforms like Magento and Shopify with headless content material administration methods like Contentstack and Contentful, funds methods like PayPal and Stripe and different third-party providers.

Vue Storefront screenshot

Picture Credit: Vue Storefront

Actually, Friday stated clients have been telling them, “You’re just like the glue. Headless was so advanced to me, after which I bought this Vue Storefront factor to return in on high all the things else and be the glue connecting issues.”

The platform has been used to create greater than 300 shops worldwide. Friday stated adoption has accelerated because the pandemic and ensuing development in e-commerce have pushed companies to understand they’re utilizing “this legacy platform, utilizing outdated frameworks and applied sciences from a great 4 or 5 years in the past.”

Rakowski added, “We additionally see that many purchasers really come to us deciding that Vue Storefront may be step one of migration to a different platform. We are able to shortly migrate the entrance finish and write back-end agnostic code.”

As a result of it had simply raised funding, the Vue Storefront crew didn’t take part within the current YC Demo Day, and it is going to be presenting on the subsequent Demo Day as an alternative. Within the meantime, the corporate will probably be holding its personal digital Vue Storefront Summit on April 20.