Why the best Google Pixel phone could come in 2021

This time last year I wrote a column titled, “If you got a Pixel 4 for Christmas, you should probably return it.” I didn’t want to write it. Ever since the Pixel launched in 2016, I’ve rooted for Google’s phone to succeed. No other company is in such a position to bring an iPhone-like level of hardware/software integration and an experience unsurpassed on any other Android phone.

Unfortunately Google never quite nailed it. The pieces were all there—flagship processor, fantastic camera, regular Android updates—but the design always left much to be desired, the features were gimmicky, and the battery was merely good-enough. On the Pixel 4, the compromises became too much to bear.

google pixels Michael Simon

Previous Pixel phones never had the right formula.

But things might be looking up. In 2020 Google switched up its strategy with the Pixel 4a and 5, and the results were shockingly good. For one, the design was fantastic, with a light frame, slim bezels, and a textured non-glass back. But the more interesting moves were inside the phone: Google opted for the midrange Snapdragon 765G rather than the 865, and the Pixel didn’t lose a step. It still feels speedy, still delivers the purest Android experience, and still takes better photos than phones costing hundreds of dollars more. It also opens up the Pixel to a new world of possibilities.

Lower-end, higher-class

The Pixel might have been just a gleam in Google’s eye when Android One launched back in 2014, but the two projects are cut from the same cloth. The vision of Android One was to bring a pure Android experience to lower end phones that were often filled with bloatware. The Pixel phones are basically high-end Android One phones. Even with better components and displays, the focus—and selling point—is on software.

pixel 5 logo Michael Simon/IDG

The Pixel 5 lost its glass back but kept wireless charging.

That software emphasis, however, is largely why the early Pixel phones failed to make much of an impact. The designs didn’t match the high cost, especially when compared to similarly priced handsets from Apple and Samsung. That’s why the Pixel 3a and 4a have fared better in terms of sales: The lower prices just make more sense.

With the Pixel 4a, 4a 5G, and 5, Google is creating a better balance between the hardware people want and the software they need. With Android One, Google was “working closely with phone and silicon chip makers… to build phones that are not just great to use, but also affordable,” a mantra that has found its way into the 2020 Pixel lineup. It’s more than just a lower price point or slower chip. For what seems like the first time in a Google phone, the Pixel 5 is phone built solely to leverage the power of Android without worrying about high-end parts and high-priced competitors.

The Pixel 6 could take it even further. The lineup this year was a little confusing with the $499 Pixel 4a 5G and $699 Pixel 5, especially because the 4a 5G had a bigger screen than the 5. Google has a lot more room to grow now that it has established the Pixel as a mid-range device.

It starts with the processor. While Qualcomm has yet to announce the successor to the 765G that powers the Pixel 4a and 5, there have been rumors that Google is working on its own processor. Axios reported earlier this year that “Google received its first working versions of the chip” and could be ready by next year. Axios reports that the chip will “include hardware optimized for Google’s machine-learning technology,” with part of the chip focused on “improving the performance and always-on capabilities of Google Assistant.”