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What designers can learn from Etsy’s minimalist icons

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Do you know TNW Convention has a observe totally devoted to exploring new design traits this 12 months? Take a look at the complete ‘Dash’ program right here.

No joke, I’m going on Etsy each single day. I browse Instagram as a lot as some other individual, however when that turns into tiresome, I open up Etsy to casually scroll. I believe what makes me come again to it repeatedly, with out being triggered by a notification or alert, is that there’s a mixture of discovering what I’m in search of and being stunned and delighted with issues I wasn’t anticipating.

Nir Eyal talks in regards to the significance of the shock and delight mannequin (as associated to Pinterest) in his guide ‘Hooked.’ When customers get one thing further out of an expertise that they weren’t anticipating, they arrive again for extra.

That’s how I really feel about Etsy. I’ll begin by casually shopping for handmade ceramic mugs, and all of a sudden discover myself in an superior classic sweatshirt store. It’s all the time enjoyable, and the expertise feels seamless.

However the level of this publish isn’t to delve into Eyal’s mannequin for stellar product design, or the enjoyable of buying selfmade trinkets if you’re bored, this publish is about iconography

Icons have been round ceaselessly. In accordance with some sources, Saint Luke the Evangelist created an icon of the Virgin Mary and popped it on a panel for individuals to hold round with them. Cavemen and Egyptians used them too. Icons have been a simple method to talk with these round them and created a shared written language for individuals to make use of.

These days, icons are arguably extra necessary than ever as we proceed to push the boundaries in digital design. We’re trending towards minimalist designs that function excessive quantities of whitespace, in addition to usable merchandise that sit on tiny screens like Apple Watches. We don’t have house for tons of textual content, so as an alternative, we depend on icons to convey what we wish customers to do, the right way to do it, and when.