New features have been added to Brave’s privacy-focused search engine, which the company claims will help users overcome search engine prejudices.
With Brave Search’s public release comes an experimental new feature called Goggles, which allows users to establish a set of search-results criteria that may be applied.
User preferences are taken into account when the tool re-ranks search results based on their preferences. If you type in “politics,” for example, Brave’s results will emphasise articles from tech blogs above big news organisations, as seen in the example.
A year after its introduction, Brave Search is still committed to providing consumers with the privacy they expect and deserve. According to Brave’s Chief of Search, Josep M. Pujol, “The web is evolving and our phenomenal success demonstrates that there is need for a new player that puts consumers first.”
‘Today, we’re unveiling Goggles to change the way people search and put them in control for the first time.'” Going forward, Goggles will make search rankings and filters open and accessible to anybody who wants to use, contribute, or improve upon them.
Brave Search has completed its beta testing phase.
Brave Search, which went into beta exactly one year ago, has seen tremendous growth because to the rising popularity of the company’s web browser.
Brave Search handled 2.5 billion searches in its first year, outpacing direct competitor DuckDuckGo by a factor of four. Figures show that Brave has a good chance of beating DuckDuckGo, despite the fact that views on privacy have evolved significantly since its debut in the late 2000s.
DuckDuckGo, whose search engine is built on top of Microsoft Bing, has seen its fortunes take a turn for the worst when it revealed that the company’s mobile browser does not filter out Microsoft trackers in accordance with an agreement with the Redmond giant.
On the other hand, Brave claims to be the only search engine that is really independent of Big Tech since it is driven by a proprietary web index that is built from scratch.
The quality of Brave’s search results is also great, according to this writer’s experience, but for more sophisticated inquiries, it’s essential to resort to Google. Brave Search would need a degree of compromise if you were to completely leave Google.
Instead of relying on intrusive monitoring tactics, Brave thinks it can overtake the market leaders by allowing users to anonymously contribute their browsing data and provide feedback.
“Privacy, autonomy, and innovation are, without a doubt, appealing. However, search relies on accuracy to live or perish. ‘We sought out from the outset to design a search engine that provides the high-quality results users expect from Google and Bing,’ the company said.
There can be no freedom of information without the availability of diverse search providers. As a result, search engines that rely too heavily or solely on Big Tech face censorship, biases, and editorial decisions from Big Tech. Brave is creating something new, not just a slicker version of what’s already there.
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