The E9 OLED was one of LG’s best TVs – so where did it go?

There are many handsome OLED TVs round as of late, and few look higher than these put out by LG. The South Korean TV maker has put an immense quantity of thought into its premium OLED vary, nowhere extra so than with the LG E Collection OLED – even when it was sadly discontinued this yr.

2019’s LG E9 OLED was a masterclass in panel design, providing a glass show that banished the bezel and nearly gave the impression to be floating up from the counter – providing a really breathtaking visible expertise. Greater than the rest, it seemed totally different from every other TV put out that yr.

The E9 didn’t fairly make the minimize for 2020, although, with the brand new Gallery Collection GX mannequin changing the E Collection line as an alternative. Whereas it presumably made enterprise sense for LG to chop the E Collection – which doesn’t appear to have obtained practically the quantity of media consideration because the cheaper (and equivalently specced) C9 OLED, or the extra reasonably priced B9 OLED on the backside of LG’s 2019 OLED vary – it’s a loss nonetheless.

We have been disenchanted to not see an EX mannequin unveiled at CES 2020 together with the opposite new LG TVs being proven off, and have been instructed merely that the E Collection was not being pursued.

Neil Robinson, Senior Director for Strategic Tasks at LG Electronics, tells us that “The E and G Collection have been each step-up fashions, so the GX will be seen because the alternative for the E9.”

The E and G Collection have been each step-up fashions, so the GX will be seen because the alternative for the E9.

Neil Robinson (LG Electronics)

Given how shut the LG GX and LG WX are when it comes to design – each being slim, wall-mounted televisions, with solely actually a soundbar to distinguish the latter – the removing of an E Collection is a transfer away from selection, even when the GX will be sure you discover an viewers of its personal.

It’s a disgrace, given the actually distinctive aesthetic of the E Collection in comparison with different LG TVs. The brand new BX and CX fashions look basically the identical as one another, too, like most televisions as of late. How a lot are you able to iterate on a flatscreen, in any case?

The LG Gallery Series (GX) OLED replaces the E Series for 2020

The LG Gallery Collection (GX) OLED replaces the E Collection for 2020 (Picture credit score: LG)

Why we beloved the E Collection OLED

Definitely, there are many refined variations between the bodily appearances of TVs, whether or not that’s the place the TV model’s brand sits, what sorts of toes or stands prop it up off a counter, or the thickness and high quality of the show’s casing. That’s to not point out the variations in image high quality – which is de facto the guts of any tv expertise.

However that’s why the E Collection felt so refreshing: providing a singular type issue amid a ceaseless catalogue of identikit rectangles. Most of LG’s OLED vary shares the identical panel and processor, anyway, so variations in design really feel much more necessary.

In our LG E9 OLED overview final yr, we praised the set’s “all-glass, frameless panel” for its “open and expansive air”, in addition to “a blinding image, with crisp element and actually cinematic visuals”. Except for minor irritations – the dearth of HDR10+, and a patchy Bluetooth connection – the E9 was and is a knockout tv to observe.

Except for minor irritations – the dearth of HDR10+, and a patchy Bluetooth connection – the E9 was and is a knockout tv to observe.

The yr earlier than? We referred to as the E8 OLED “arguably the last word expression of those OLED advances, because of its glamorous design, niftily built-in sound system and, better of all, mesmerizingly good footage.”

Different LG TVs have equally intriguing design decisions – together with the TV stand for the C9 OLED, which is slanted to funnel audio in direction of the viewer – nevertheless it’s irritating to see profitable examples of this not pursued additional, restricted to only one or two mannequin generations.

The E9 OLED (2019) was a glass-panel beauty

The E9 OLED (2019) was a glass-panel magnificence (Picture credit score: Future)

So the place did the E Collection go?

Our senior house leisure editor, Nick Pino, speculates that “the rationale to not make one this yr isn’t based mostly on any pre-existing points [with the E Series design], however quite that LG determined it couldn’t innovate sufficient to warrant a brand new mannequin.”

It’s doable that LG backed itself right into a nook with the glass panel design. The TV market calls for iteration, and the distinctive design constraints of a glass show might have meant there was much less room to change or enhance its form going ahead in comparison with different designs (the GX actually appears like an iteration on the W Collection, quite than a standalone mannequin).

The LG WX and GX are alike in all but the former's soundbar

The LG WX and GX are alike in all however the former’s soundbar (Picture credit score: LG)

OLED panels are additionally notorious for occasionally getting broken throughout manufacturing – given their delicate, natural supplies – and we are able to’t think about an all-glass show offsetting worries about breakages both.

The LG E9 OLED remains to be on sale for these wanting one thing totally different – costing roughly half what it did at launch this time final yr – and we suggest you have a look when you aren’t bought on the brand new Gallery Collection GX OLED, which gives the one notable divergence from LG’s present fashions. Processing enhancements are more likely to be minimal in comparison with the 2020 vary too.

However for these of us wanting one thing totally different from our televisions, it appears like we’ll should look elsewhere – whether or not that’s Samsung’s zero-bezel Q950TS QLED, the rotating Samsung Sero TV, or Hisense’s wacky projector-TV hybrids – to take action.