South Korean consumers exhibit the highest enthusiasm for utilizing artificial intelligence (AI) technology on mobile devices, as indicated by a recent study released by Samsung Electronics on July 11.

The findings were unveiled at the “Salon de AI,” a Galaxy AI media forum held in Paris, following the company’s Galaxy product launch event the previous day.

Conducted by Goldsmiths, University of London, the research surveyed 5,000 individuals across five countries: South Korea, the United States, the United Kingdom, Germany, and France.

When asked about their willingness to use mobile AI, 76% of South Korean respondents expressed a positive response, significantly surpassing the five-country average of 52%.

The study also highlighted that frequent users of mobile AI were 1.4 times more likely to report a higher quality of life compared to non-users.

Chris Brauer from Goldsmiths’ Institute of Management Studies, who spearheaded the research, noted a transformative shift in perception. “Historically, AI was perceived as performing basic, one-dimensional tasks like recommending songs or correcting spelling. Now, people are beginning to realize its potential in enhancing various aspects of life, including self-improvement, health, productivity, and creativity,” he said.

Kim Dae-hyun, Executive Vice President and Head of Samsung Research’s Global AI Center, emphasized, “AI is no longer just a ‘nice-to-have’ feature. It’s becoming an essential element that brings real changes to users’ daily lives.”

At the forum, Samsung underscored its commitment to open collaboration with partners like Google and Qualcomm to drive mobile AI innovation.

Don McGuire, Senior Vice President and Chief Marketing Officer at Qualcomm, highlighted the partnership with Samsung in developing on-device AI, which enables users to experience AI swiftly without concerns about personal data leaks.

Discussing Google’s collaboration with Samsung, Jenny Blackburn, Vice President of UX for Google’s Gemini, mentioned the integration of the ‘Circle to Search’ feature in the Galaxy S24, marking an industry first.

Lucia Russo, an AI economist from the OECD’s Digital Economy Policy Division, addressed the evolving landscape of AI regulation. “We’re in a period where countries are establishing regulations in response to AI technology advancements. Governments, global institutions, and the tech industry are collaborating to ensure AI remains human-centric and safe,” she stated.

Additionally, the study explored the broader implications of mobile AI on society, noting that South Korean consumers are leading the way in adopting advanced AI-driven functionalities such as health monitoring, personalized learning, and smart home management. The integration of AI into these areas is expected to further enhance the quality of life and drive innovation in daily activities.

Samsung’s continued investment in AI research and development, along with its strategic partnerships, positions the company at the forefront of mobile AI advancements. This collaborative approach is set to accelerate the adoption of AI technologies, ensuring that users globally can benefit from enhanced capabilities and improved user experiences.

The forum concluded with a discussion on the future of AI in mobile technology, with experts predicting that AI will become increasingly integrated into every aspect of mobile usage, from communication to entertainment, and beyond.