Smartphone Sales Fall 6.8%: Demand Outstrips Component Supplies

The smartphone market was hit by supply chain issues, which prevented manufacturers from meeting consumer demand. According to Gartner’s most recent poll of the global smartphone industry, shortages in components such as radiofrequency and power management chips caused production delays across the world.

The effect, which impacted all major smartphone companies, resulted in sales of just over 342 million phones, down from Q3 2020s 366 million units.

Despite a 1.9 percent year-over-year decrease in market share, Samsung remained on top thanks to its own component and chip manufacturing, which allowed it to maintain a 20.2 percent share despite a 1.9 percent yearly decline in sales.

Its premium smartphone lines also received credit for strong sales, with Gartner claiming excellent shipment numbers for its most recent foldable smartphone upgrades.

Apple reclaimed second place, surpassing Chinese smartphone maker Xiaomi, which dropped from 3.1% to 14.1%. The iPhone 13 and iPhone 13 Pro launches, as well as intense efforts to overcome supply chains bottlenecks, helped the firm achieve success.

Despite being knocked down to third position, Xiaomi increased by 0.9 percent to capture 13% of all sales thanks to growing partnerships with European and Middle Eastern communication companies, according to Gartner.

The fifth-place OPPO grew more modestly, ending the quarter with 9.8% of all shipments. Xiaomi and its Chinese rivals Vivo and OPPO rounded out the top five, with Vivo increasing its market share to 10.5 percent for fourth place as a result of greater sales in Europe and the Middle East, as well as expanded offline distribution channel partnerships.

This rise in shipments broke OPPO’s stranglehold on eighth place one year ago at 8.1 percent of the market. Fifth-place OPPoS growth was slightly stronger; it ended the period with 9.8% market share