Samsung’s next Unpacked event is locked in for July 10, and it’s shaping up to be a big one. Set in the heart of Paris, this will be the company’s second major showcase this year, following the January reveal of the Galaxy S24 and the intriguing Galaxy Ring render.

Samsung’s teaser hints at “the next generation of Galaxy AI and the ever-expanding Galaxy ecosystem.” They’re clearly excited about the city’s trendsetting vibes, calling Paris the “perfect backdrop for the rollout of our latest cutting-edge innovations.” January’s event in San Jose was all about AI, so the Paris setting might suggest something more fashion-forward this time around.

There’s another layer to the Paris pick – the 2024 Summer Olympics are kicking off there later in July, and Samsung is a big sponsor. Expect some cool promotional tie-ins, maybe even Olympic-branded versions of Galaxy S flagships.

We’ve already got some juicy details thanks to a recent court filing. Samsung let slip that the Galaxy Ring is slated for a US release “in or around August of this year.” This new wearable has been generating a lot of buzz. To preempt any legal drama, Samsung has already sued Oura, likely to prevent the startup from filing a lawsuit.

Foldable phones are likely to steal the spotlight again this summer. Samsung is expected to unveil the Galaxy Z Fold 6 and Galaxy Z Flip 6, alongside new earbuds and more details about the Galaxy Ring.

Here’s a sweet deal for those in the US: reserve one of the upcoming devices between now and July 10 through Samsung’s website or the Shop Samsung app, and you’ll snag a $50 Samsung Credit for your pre-order. Plus, you’ll be entered into a sweepstakes for a shot at $5,000 in Samsung Credit.

The summer Unpacked event will be streaming live on Samsung’s YouTube channel, main website, and Newsroom site. Mark your calendar for 9AM ET on July 10 – you won’t want to miss it.

Samsung’s Unpacked events are always a spectacle, known for their exciting product launches and immersive experiences. With a focus on AI and expanding the Galaxy ecosystem, this event promises to be a milestone in tech innovation. Paris, a city renowned for its art, fashion, and tech scene, is the perfect stage for Samsung to unveil its latest creations and make a global splash.