Samsung Electronics Co., Ltd. has teamed up with Universal Pictures for a thrilling venture: the launch of the WICKED Edition Music Frame. This special edition blends seamlessly into any setting, serving as both a state-of-the-art speaker and a customizable piece of art.

This exclusive version enhances the original Music Frame by including three unique WICKED-themed photo cards, one of which is an exclusive image, and a bespoke WICKED bezel. Ideal for enthusiasts, it allows for personalization with the photo cards and offers superb connectivity options. Users can stream their favorite tracks from their mobile devices or integrate the speaker with a Samsung smart TV to enrich audio output via the Q-Symphony feature.

The promotion of this unique product spans multiple platforms—digital, social media, customer relationship management, and physical presentations in Samsung’s experience stores. This initiative is part of a broader collaboration with Universal Pictures, which also extends to displaying WICKED trailers in ultra-high-definition 8k and 4k at retail partner locations, accompanied by soundbar setups that play music from the film’s soundtrack.

Benjamin Braun, Chief Marketing Officer for Samsung Europe, commented on the partnership: “Our collaboration with Universal Pictures allows us to bring a slice of the WICKED experience into the home. The Music Frame was conceived as a fusion of superb sound quality and flexible style, enabling users to make a personal statement in their living space. Moreover, it serves to augment the home viewing experience, connecting wirelessly to TVs for enhanced audio or functioning as a standalone music system.”

WICKED, under the direction of the esteemed Jon M. Chu, known for “Crazy Rich Asians” and “In the Heights,” tells the previously untold tales of the witches of Oz. The film stars Cynthia Erivo as Elphaba, the future Wicked Witch of the West, and Ariana Grande as Glinda. It tracks their evolution from misunderstood women to iconic figures known as Glinda the Good and the Wicked Witch of the West.

Samsung continues to push the boundaries of technology and entertainment, creating products that not only advance user experience but also connect with their cultural interests and passions.