Rumors have it that a less expensive version of the Apple TV will be released later this year

According to one of the best experts in the industry, the Apple TV 4K is receiving another refresh, and it’s not obvious precisely what the next model will look like until the second half of 2022.

Ming-Chi Kuo, who is known for his accuracy when it comes to Apple leaks, is the source of this information. In April 2021, Apple’s media streaming gadget received a better CPU and a new remote control.

At $179 / £169 / AU$249 for the Apple TV 4K, it’s probable the new box may replace the Apple TV HD, which was debuted in 2015 and is still on sale — it retails for $159.

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Apple’s next-generation television set-top box

A smaller streaming stick like Amazon’s Fire TV Stick 4K is feasible as a result of Kuo’s claims that the next product would emerge in the second half of this year and that it will enhance “cost structure.”

We expect it to handle 4K resolutions – after all, it’s 2022 – and all the usual Apple technologies, like AirPlay for broadcasting material from an iPhone or a Mac, appear to be included in as well.

Kuo does highlight Apple’s increased emphasis on content and services, so any new hardware we receive will undoubtedly be utilised to expand Apple TV Plus’s subscriber base even more (and may well come with a free trial of the service).

For Apple, a low-cost streaming device is essential

When it comes to affordable streaming devices, you don’t have to search far, whether you’re looking for the $49.99 / £59.99 /AU$99 Chromecast with Google TV, anything offered by Roku, or the Amazon stick we spoke about previously in this article.

Netflix, Disney Plus, Hulu, YouTube, Amazon Prime Video, Apple TV Plus, Spotify, and a slew of other streaming services are now available on your TV with one of these devices. Furthermore, these features are already included as standard equipment in many new TVs.

Because of this, the Apple TV 4K isn’t as popular as it might be, despite the fact that it offers a slew of additional features (including close connection with other Apple services like Apple Arcade).

You can anticipate everything you have come to expect from an Apple TV 4K HDMI stick (or whatever it turns out to be), but in a smaller and cheaper form factor, which should end up winning for Apple.