House health large Peloton is reportedly creating a brand new wearable.
As per a current Bloomberg report, the system – which is referenced inside the code of the corporate’s iPad and iPhone apps – appears to be like prone to be a coronary heart rate-monitoring armband that can connect with Peloton bikes and treadmills.
The report additionally claims the wearable will function a small, battery-displaying display, and arrive in two totally different sizes. Though the corporate already gives a low-budget heart-rate monitor in its equipment retailer, this is able to mark its first fully-fledged wearable product.
In addition to pairing with Peloton’s bikes and treadmills, rumors point out the armband may also wirelessly join with any system – telephones, tablets, TVs and so on. – operating the corporate’s app.
These new studies arrive shortly after Peloton acquired Atlas Wearables, a Texas-based company whose devices use movement detection to identify different indoor exercises and count reps.
Whereas companies like Garmin and Polar specialize in GPS devices for use outdoors, Atlas is one of very few names focusing on indoor (read: gym) sessions, which suggests the partnership could be a great fit to establish Peloton in the fitness wearables game.
A Peloton-branded armband would face tough competition, though, from competing brands like Apple – which launched its own on-demand workout service, Apple Fitness Plus, last year.
Still, if Peloton is able to produce a wearable that does more than simply display your heart rate on-screen, it may be able to pull consumers away from flashier competitor products with little functionality.
As well as its low-budget heart-rate accessory and companion app, Peloton has previously ventured into wearables of a different sort, too.
Earlier this year, the company collaborated with apparel titan Adidas on a range of branded sportswear, including leggings, sports bras, t-shirts and shorts.
Unsurprisingly, though, those particularly-exclusive garments are no longer available to buy – so an all-new type of Peloton wearable can’t come soon enough.
Don’t expect this heart rate-monitoring armband to blow away products like the Fitbit and Apple Watch, mind, but it will certainly be intriguing to see how the home fitness behemoth fares in the wearables market.
Via The Verge