Peacock, Amazon reach deal to add streaming app to Fire TV devices

Peacock logo on an iPhone screen

Angela Lang/CNET

Peacock — the partly free, partly paid streaming service from Comcast‘s NBCUniversal — is lastly coming to Amazon’s Hearth TV gadgets Thursday, greater than a yr after the app launched and one month earlier than Peacock kicks off streaming the Olympics within the US. 

Amazon teased the information earlier on Twitter with a reference to The Workplace, one of many marquee titles that Peacock streams solely. 

Along with including Peacock to Hearth TV and Hearth tablets, the businesses’ deal provides help for NBCUniversal’s community apps Now’s platform, they stated in saying the deal Wednesday. NBCUniversal’s 15 community apps embody NBC, Bravo, NBC Information, NBC Sports activities and Telemundo.

Streaming surged in recognition in the course of the pandemic, and Amazon’s Hearth TV merchandise are among the many hottest gadgets to stream on televisions within the US. Rivaling Roku in scope, these two firms make up 70% of all the streaming devices put in within the US, they usually attain greater than 100 million lively customers between them. 

However quite than serving as impartial platforms for apps, Amazon and others prefer it have develop into extra assertive of their talks with new streaming providers within the final yr. And media firms have grown extra invested in reaping the best reward doable from their streaming bets, resulting in impasses. HBO Max, for instance, was lacking from each Roku and Hearth TV for months after its Could launch.

Peacock is already out there on a bevy of streaming TV gadgets, like Roku, Apple TV, Google’s Android TV and Chromecast, Microsoft’s Xbox One and Sony’s PlayStation four. The Peacock app can be out there on Vizio’s SmartCast TVs and LG Good TVs, and the service will be seen on cellular gadgets, too. 

Competing with the likes of NetflixDisney Plus and HBO Max, Peacock is yet one more new service to roll out within the so-called “streaming wars,” when a flood of providers spilled out from tech and media giants over roughly a yr and a half. Within the case of Peacock, it means even a standard TV and cable firm like Comcast is betting that the tide of cord-cutting will not flip. 

Not like its streaming service rivals, Peacock presents an always-free tier, which helps you to pattern about half its library with promoting. Peacock Premium, which unlocks the total catalog, is $5 a month or $50 a yr with promoting, or you may improve to an ad-free model for $10 a month or $100 a yr. 

The library has about 20,000 hours of reveals, films, information, sports activities, skit-style clips and unique big-budget authentic programming.

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