Apple Podcasts is launching a new “Listen With” editorial series to help listeners find new podcasts. According to the firm, Listen With helps people find new episodes by sharing those that are being listened to by celebrities, writers, filmmakers, journalists, influencers, and other podcasters. Each collection contains a few programmes as well as remarks explaining why they were chosen for inclusion. Apple’s editorial staff chose the collections, which are now accessible in the US and Canada and can be accessed in the “Browse” area of the Apple Podcasts app.
Jay Shetty, an author, life coach, and former monk, is the subject of the first collection. Shetty suggests Pushkin Industries’ “A Slight Change of Plans” with Maya Shankar, Ramble’s “Anything Goes with Emma Chamberlain,” NPR’s “How I Built This with Guy Raz,” Cadence13’s “We Can Do Hard Things with Glenn Doyle,” and Oprah’s “SuperSoul.”
Apple’s third editorial brand is called Listen With. Last year, the business created its “Spotlight” editorial brand to spotlight up-and-coming podcast makers in the US. Every month, Apple’s editorial team chooses new podcast producers to spotlight, giving them significant screen real estate in the Apple Podcasts app and promoting them on social media and elsewhere. Apple has also developed a “Kids & Family” collection in collaboration with Common Sense Media.
In contrast to announcing Listen With, Apple also revealed details on podcast subscriptions, which will be available in April 2021. According to the firm, establishing a subscription increases a podcast’s overall viewership. The overall audience for the top 50 subscriptions with existing audiences on Apple Podcasts rose in the four weeks after their subscription introduction, according to Apple. More than 10% of listeners have signed up for a subscription among the best-performing producers, according to the business. Since the debut of Apple Podcasts Subscriptions, one out of every five subscriptions has been adopted by more than 10%.
Apple has been pushing to grow its podcasting platform, but it isn’t the only one. Spotify, for example, has invested more than $800 million in podcasting firms such as Anchor, the Ringer, Gimlet Media, and Megaphone. Meanwhile, SiriusXM has acquired the podcast management and analytics platform Simplecast, as well as the ad tech platform AdsWizz and the podcast app Stitcher. Amazon, on the other hand, has bought the Wondery podcast network.
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