Melbourne-based Blinq’s goal is to eliminate the need for paper business cards

Although business cards may seem like Victorian calling cards, they are still an essential part of networking. Blinq, a Melbourne-based company, aims to get rid of them. In the event that someone scans your QR code without the app loaded, the software produces a QR code that displays your professional information, including social network connections, as soon as they do so. Blackbird and Square Capital have invested $5 million AUD (approximately $3.5 million USD) in the firm, according to a press release released by the startup today.

NFC cards, short links, email signatures, and video call backdrops may also be used to communicate your Blinq profile. Calendly and LinkedIn users have the option of establishing several profiles so that they may manage who sees what information. Salesforce, HubSpot, and Azure AD are some of the CRM systems and directories that it works with.

Blinq was founded in 2017 as a side project by Uber Eats operator and software programmer Jarrod Webb. Webb told TechCrunch that at the time, Uber Eats had changed its logo a few times, and his job description had also changed twice, so he had a stack of several business cards on his desk. Paper business cards have two major problems, he said. You had to lug around stagnant information.

iOS 11 was introduced at the same time, allowing iPhones to read QR codes directly from the camera. This software was designed in less than a weekend by Webb and enabled users to build their own digital business cards and add QR codes for their iPhone widget screens.

It wasn’t until late 2019 that most Androids were able to read Blinq cards natively, according to Webb. Webb resigned his job in January 2021 to concentrate on Blinq when multiple firms approached him, requesting a means to manage cards for all workers, amid the COVID epidemic.

“Prior to QR code scanning from native phone cameras, there have been many digital business card apps, but none have really stood the test of time because they weren’t able to serve a great experience the first time two people met, either because they relied on both people already having the app installed to be able to receive details or because the transfer time was too long,” Webb said.

Blinq’s growth strategy is product-driven. By sharing their Blinq cards with others they meet, especially at conferences, users are primarily responsible for the majority of the company’s growth.

Blackbird co-founder Rick Baker stated in a statement: “The last time Square Peg and Blackbird co-invested in a seed-stage startup, the result was Canva. With many social networks leading to a fragmentation of identity, Blinq is creating a way to help people manage, control and share their identities in one place. We see such an exciting opportunity with what Blinq is building.”