“Link-in-bio” company Linktree raises $45M Series B for its social commerce features – TechCrunch

Should you browse Instagram, you might be most likely aware of the time period “hyperlink in bio.” Hyperlinks aren’t allowed in publish captions, and customers are solely allowed one URL of their bios, so many create a easy web site with a number of hyperlinks for his or her followers. Linktree, one of the fashionable “hyperlink in bio” companies with greater than 12 million customers, introduced at present it has raised $45 million in Sequence B funding. The spherical was co-led by Index Ventures and Coatue, with participation from returning traders AirTree Ventures and Perception Companions.

Coatue chairman Dan Rose will be a part of Linktree’s board of administrators. The Sydney, Australia-based startup’s final spherical was a $10.7 million Sequence A introduced in October 2020. Linktree’s newest funding will probably be used on instruments that make social commerce simpler.

Linktree says a few third, or four million, of its customers signed up throughout the final three months. That is in partly as a result of folks have been spending extra time on social media and e-commerce purchasing through the pandemic.

Based in 2016, Linktree now competes with a roster of “hyperlink in bio” companies, together with Shorby, Linkin.bio and the not too long ago launched Beacons.

“After we launched Linktree, we created a wholly new class. We have been first to market and, with over 12 million customers globally, nonetheless maintain 88% of market share,” founder and chief govt officer Alex Zaccaria instructed TechCrunch. “Inevitably we’ve seen loads of opponents pop up consequently, however a part of the individuality of Linktree is its deceptively easy design.”

Zaccaria added that one in all Linktree’s differentiators is its adoption by customers in a variety of classes, together with well being and wellness, actual property, sports activities, music, politics, publishing and meals. It’s used for bio hyperlinks by Shopify, Fb, TikTok, YSL, HBO and Main League Baseball, and celebrities like Jonathan Van Ness, Jamie Oliver and Pharrell.

“We would have began as a link-in-bio software, however over time Linktree has advanced and the platform has turn out to be a social identification layer of the web. Our imaginative and prescient for the way the platform will sit on the intersection of digital self-expression and motion means we’re considering boldly in relation to our roadmap.”