LG Electronics is expanding its horizons by diving into reality TV. Known for its data collection practices, LG is blending product promotion with entertainment in its new six-part series, “Estate of Survival,” set to air in Australia on Prime Video. This series will showcase LG’s latest appliances while featuring contestants in a range of challenges.

The show will highlight LG’s ThinQ-enabled devices, such as the InstaView refrigerator with Craft Ice, TrueSteam and Dynamic Heat Dry systems, CordZero stick vacuum, and the PuriCare™ air purifier. Contestants will compete to use and acquire these LG products, demonstrating their features in various tasks, including washing and drying laundry with the LG Wash Combo™.

For LG TV owners, “Estate of Survival” will be available for free on-demand through LG Channels, adding extra value to LG’s data-collecting devices. The first two episodes are already completed, promising a unique blend of competitive reality TV and product demonstrations.

In addition to its reality TV venture, LG is preparing to launch LG 1 Network, a new streaming platform set to debut later this year. LG 1 will aim to compete with established services like Binge, Netflix, and Paramount, featuring content from Lionsgate, Filmrise, NBCUniversal, and Fremantle, alongside LG’s original programming.

Already making waves in Europe, LG 1 Network has quickly risen in the streaming ranks. The platform will offer a diverse library, including popular shows and exclusive LG content like “Estate of Survival.” With a lineup that includes series such as “Nashville,” “Boss,” “Graves,” and more, LG is positioning itself as a key player in both reality TV and streaming markets.