LG is eagerly preparing for the global debut of its innovative M4 OLED TV on July 1, 2024, shortly after unveiling its budget-oriented B4 OLED TV. The M4 OLED, taking design cues from the acclaimed LG G4 OLED, differentiates itself with the Zero Connect Box for wireless connectivity, setting up a direct competition with Samsung’s wireless solutions like those found in the 2024 Neo QLED 8K, The Frame, and Neo QLED 4K models.

The M4 OLED is engineered to deliver a superior viewing experience with an MLA OLED panel that supports a 144Hz refresh rate, although the 97-inch model offers 120Hz. It will be available in four sizes: 65-inch, 77-inch, 83-inch, and 97-inch. While LG has released the pricing in Europe, starting at €5,000 for the 65-inch model, the pricing details for the US and UK markets are still pending. The worldwide launch is set for July 1, with US pre-orders yet to be announced.

Featuring the advanced Zero Connect Box, which utilizes sophisticated multi-path technology to ensure clear transmission over an uncluttered 60Hz wireless band with a range of up to 10 meters, the M4 OLED is poised to be a notable addition in the premium OLED market. Although not among the most affordable TVs, priced under $1,000, it represents a significant step forward in OLED technology. LG’s commitment to innovation is also highlighted by its ongoing development of a transparent OLED.

Considering the shared specifications with the LG G4 OLED, which excelled in laboratory tests, the M4 OLED is expected to perform strongly in the market. This model integrates the cutting-edge Alpha 11 processor and Zero Connect technology within an MLA panel, appealing to those ready to invest in high-end technology.

It’s important to note that while the M4 OLED is marketed as “wireless,” like its predecessor the M3, it requires a power source to function. The Zero Connect Box merely replaces traditional cable connections, such as HDMI, with a nearly wireless experience. This contrasts with solutions like the Displace TV, which is fully wireless, powered by batteries, and achieves zero physical connections.

As the release date nears, both technology enthusiasts and potential buyers are eagerly anticipating how the M4 OLED will impact the high-end TV market.