Justin Long is No Longer a Mac in New Intel Ads

Intel is lastly stepping up its marketing campaign in opposition to Apple Silicon with a brand new sequence of adverts selling PCs that star Justin Lengthy of “I’m a Mac” fame.

“Hiya, I’m a M…” Mr. Lengthy says in the beginning of every of the adverts. “… Justin. Only a actual particular person doing an actual comparability between Mac and PC.”

Every of the adverts focuses on a key facet of Intel’s new PR blitz.

In the first video, Lengthy compares the varied PC ecosystem of alternative with what you get on the Mac: “Grey … and grayer.” The second video examines multitouch shows, wherein the Mac has “a bit of child bar” and Siri misunderstands one thing Lengthy says and delivers a ridiculous search end result. The third video once more focuses on the flexibility of the PC market, this time almost about 2-in-1s that may swap between laptop computer and pill modes, as in comparison with the Apple ecosystem the place you want a number of units, peripherals, and dongles to attain the identical.

In the fourth video, Lengthy uncovers one other mushy underbelly of the Mac, its incapacity to play fashionable and well-liked video games; “Nobody actually video games on a Mac,” a PC gamer intones. After which the Mac embarrassment wraps up in the fifth video with a have a look at a number of monitor help, which the Mac lacks.

They’re humorous as a result of they’re true.

Tagged with Apple M1, Intel, Intel Evo