Instagram will relaunch its Lite app in 170 countries with support for Reels

Instagram launched its smaller Lite app in 2018 solely to pull it from the Play Store in spring of final yr. Now, the app’s getting a relaunch with new options and a barely bigger file dimension. Instagram introduced at the moment that the app will begin rolling out on Android to 170 nations, together with the US, by means of the Play Retailer, and that the brand new app requires solely two megabytes, in comparison with the common Instagram app’s 30MB. (The unique Lite app solely required 573 kilobytes, nonetheless, so it’s undoubtedly bigger than that.) No iOS model is deliberate for now.

This greater dimension permits for brand new options, although, together with the power to ship direct messages and file and put up movies. It additionally prominently options the Reels tab on the homepage whereas forgoing the buying tab.

In a briefing, Instagram Lite product supervisor Nick Brown stated the workforce has “no plans” to convey buying to Instagram Lite, however that Reels had “plenty of engagement” in India, which is why the workforce determined to maintain that tab on this iteration of the Lite app. (TikTok is banned in India at the moment and has lowered its workforce there, so Reels has had an opportunity to blossom with out the competitors.) Customers received’t have the ability to make their very own Reels from the app, nonetheless. In addition they can’t use augmented actuality face filters, though the workforce is “completely” exploring it. Different, much less data-intensive creation instruments, like stickers, GIFs, and textual content can nonetheless be utilized.

For now, the app doesn’t have adverts, though Brown tells The Verge that the workforce is “dedicated to providing the total suite of monetization instruments.” He and the workforce wish to “take the area and time — that all the things we launched in Lite we will totally help and that it’s simply pretty much as good of an expertise as it’s within the common Instagram.”

Many corporations have launched smaller, pared-down variations of their apps for customers around the globe who may share telephones or use older gadgets with much less storage. Fb launched its Lite app in 2015 whereas TikTok launched its version in 2019. For corporations that should be world so as to develop, a smaller app is one solution to convey new customers on board.