HBO Max will get a cheaper, ad-supported tier in June

A shot from the upcoming <em>Dune</em> adaptation, which will hit theaters and HBO Max this year.
Enlarge / A shot from the upcoming Dune adaptation, which can hit theaters and HBO Max this yr.

This June, HBO Max will get a less expensive, ad-supported subscription plan, dad or mum firm AT&T told buyers at this time. Nevertheless, a particular value and launch date haven’t been introduced. Proper now, an ad-free subscription to HBO Max prices $14.99 month-to-month in america.

There’s one main catch, although: the ad-supported model of the service won’t stream the much-hyped Warner Bros theatrical releases. These movies embody Marvel Lady 1984, which confirmed concurrently on HBO Max and in theaters in December of 2020, and Dune, which is anticipated to premiere this yr.

HBO will be a part of Paramount+, Hulu, and another streaming companies in providing (at the least) two tiers—one comparatively low-cost one which includes pre-roll or mid-roll promoting, and one with a better month-to-month charge that includes no adverts. Nonetheless, a few of HBO Max’s rivals, like Disney+ or Netflix, don’t do bought promoting in any respect.

That is notable partly as a result of as a premium paid channel, HBO has lengthy been ad-free—one thing that was uncommon within the TV business earlier than streaming companies like Netflix started to dominate. That mentioned, HBO Max incorporates extra than simply HBO’s authentic programming. It additionally contains movies and collection from numerous different manufacturers and studios owned by WarnerMedia.

And in deference to HBO’s historical past as an ad-free channel, representatives of the service say that content material from HBO—that’s, stuff made for the premium community—will stay ad-free, at the same time as content material for and from different manufacturers might function commercials.

Together with this announcement, HBO Max reps mentioned the corporate expects to succeed in between 67 and 70 million subscribers by the top of 2021 and anyplace from 120 to 125 million by the top of 2025.

The service can be anticipated to launch in 60 new markets outdoors america this yr. These embody 39 territories in Latin America and the Caribbean come June, plus 21 territories in Europe within the second half of the yr.