Google is killing the Google Shopping app

Google is killing the Google Shopping app


RIP to the Google Purchasing app. XDA noticed a hidden closing message within the app on Thursday, and late Friday, Google confirmed to 9to5Google that the Purchasing app is on the best way out. This is the corporate’s assertion:

Inside the subsequent few weeks, we’ll now not be supporting the Purchasing app. The entire performance the app provided customers is offered on the Purchasing tab. We’ll proceed constructing options inside the Purchasing tab and different Google surfaces, together with the Google app, that make it simple for folks to find and store for the merchandise they love.

The Google Purchasing app launched solely 19 months ago, when it took over for an additional Google buying shutdown, Google Specific. The Google Purchasing service has been a tough proposition for customers—starting in 2012, it has been nothing however an advert vector that solely confirmed “paid listings” and no natural outcomes in anyway. This made some sense as a service that confirmed ads in little embedded containers in search outcomes, nevertheless it was unclear why a consumer would obtain an app that solely reveals advertisements.

In April 2020, Google Purchasing gave up on the “paid listings solely” coverage and began itemizing anybody that signed up on the “Google Service provider Middle.” The Service provider Middle has retailers generate and ship Google a product information feed, which is used for the search outcomes. This implies Google Purchasing nonetheless is not a spider-driven search engine the best way Google Search is. Google Search does it finest to seek out, catalog, and index the world’s information, whereas Google Purchasing would not exit of its technique to index the net; it solely cares about companies that ship it information feeds. This could result in woefully insufficient listings for some searches, particularly for corporations Google would not like. For example, a seek for “Amazon Echo” won’t ever listing an end result within the Purchasing search outcomes (Amazon is welcome to purchase an advert, although).

Google’s assertion says that the first interface for Google Purchasing will now be the buying tab on, which, once more, is sort of unusual for a product that is not an listed natural search end result. However Google Purchasing has all the time been a bizarre product because the loss of life of Froogle.