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Following the prevalence of high-profile fake accounts, Twitter blocks new accounts from its $8 verified tier

Under Elon Musk’s leadership, Twitter has adopted a throwback motto of “move fast and break things,” and the most recent thing to be broken is the $8 monthly Twitter Blue tier, which includes a shiny “verified” checkmark identical to the ones that Twitter used to hand out selectively to high-profile accounts. The Twitter Blue information page has been updated to reflect the fact that new accounts created on or after November 9 will not be eligible for subscription at this time.

It’s important to note that this is “as of this writing,” as things are changing so rapidly over at Twitter HQ right now that what’s true as I type these words may not be true by the time I put a period at the end of this sentence. That’s because Musk has declared, “We’re going to do lots of dumb things in the coming months,” implying that the company will rapidly adjust its strategy based on the outcomes of these experiments.

The Twitter Blue terms and conditions were updated on November 10 to reflect the ineligibility of accounts created after November 9.

Twitter recently added a new verification label called “official” for high-profile accounts such as those of politicians and influencers, who are often imitated for fraudulent purposes. This initiative went live on a Wednesday and was scrapped just a few hours later.

For some reason, once the subscription started providing the blue check’verification’ that Musk had previously provided, people started abusing it. This seems to be why Blue is now unavailable for new accounts.

Immediately, a slew of fake accounts emerged, purporting to belong to celebrities, brands, and other influential people. These accounts made a variety of wild, unfounded claims, such as a fake LeBron James asking to be traded away from the Lakers, a fake Connor McDavid claiming to have been traded from the Oilers to the Islanders, a fake Nintendo account posting a picture of Mario giving the middle finger, and many others.

Temporarily preventing some of this impersonation can be achieved by preventing new accounts from getting the blue check, but this does not prevent legacy accounts from doing so, including the many inactive accounts that are out there ripe for takeover or manipulation. It’s likely that Twitter will try out a number of changes publicly across the platform as a whole and then seed the ones that prove successful.