Flipkart acquires Augmented Reality company Scapic-we tell you why

The Flipkart Group has acquired Scapic, an Augmented Reality company, to enhance its immersive shopping experience capabilities. Flipkart Group is acquiring 100% stake in Scapic with a view to  accelerating the company’s efforts to provide deeper camera experiences, virtual storefronts and new opportunities for brand advertising on its platform.

In addition to providing local language interfaces on its platform for consumers across the country, Flipkart also recognises the Indian consumers’ preference for experiences that replicate the tangible shopping process.