Epic Games has introduced the acquisition of SuperAwesome, a pioneer within the “child tech” market that gives kids with what it says are secure digital experiences and age-appropriate promoting. Phrases of the deal weren’t disclosed.
The transfer comes days after Epic introduced its $15 million investment in Manticore, which has created a platform to allow anybody to make video games. Right now’s announcement additionally exhibits that Epic isn’t slowing its deal-making momentum — even whereas embroiled in an antitrust suit with Apple over App Retailer insurance policies.
“We wish children to have secure digital experiences completely in every single place,” SuperAwesome CEO Dylan Collins stated in an interview with GamesBeat.
SuperAwesome’s “child tech” infrastructure sees use from greater than 300 corporations, together with Mattel, Disney, Hasbro, and Lego. SuperAwesome says it has outlined the digital requirements that maintain greater than half a billion kids nameless once they’re participating with on-line video games and movies. The corporate’s Children Net Providers (KWS) platform is a parental consent administration toolkit that makes it simpler for builders to tailor their experiences to younger customers. Collectively, Epic Video games and SuperAwesome plan to construct a variety of kid-safe providers.
SuperAwesome merchandise adjust to the Common Knowledge Safety Regulation (GDPR) in Europe, and so they have been licensed via the KidSAFE and Leisure Software program Rankings Board’s baby safety Protected Harbor applications. With AwesomeAds, builders can supply kid-safe monetization inside their merchandise. Every month, SuperAwesome’s tech allows greater than 12 billion digital transactions with kids below 13.
Above: SuperAwesome makes the web safer for youths, and a whole lot of corporations use its tech.
Picture Credit score: SuperAwesome
Epic Video games makes Fortnite, the most well-liked battle royale sport, in addition to the Unreal Engine (which greater than 11 million builders use). Fortnite has greater than 350 million accounts and a couple of.5 billion pal connections. SuperAwesome’s tech might work with Fortnite, however the true intent is to allow the tech for Unreal builders, Epic’s Todd Rowe stated in an interview with GamesBeat.
Many video games and apps merely aren’t constructed for youths. However for the apps that do goal kids, builders are prohibited from gathering private knowledge, and so they want some form of parental consent, which is what SuperAwesome can facilitate.
“If you consider the web, it was basically designed by adults for adults,” Collins stated. “Now now we have an web with … children below 16.”
“The ecosystem has been constructing out with an increasing number of privateness legal guidelines for kids,” Collins stated. “Epic may be very targeted on privateness with every part that they do. We noticed rising alignment with [SuperAwesome] about the way forward for the web and the significance of youngsters, household, and privateness. The mission to make the web safer for youths continues.”
SuperAwesome has the tech to scale past the youngsters’ market and apply its privateness know-how to the bigger grownup market. It will possibly additionally assist Epic transfer additional into promoting. However Epic has no plans to place advertisements into Fortnite, Rowe stated.
“It’s extra for the builders who use the Unreal engine to make use of,” Rowe stated.
SuperAwesome has raised greater than $35 million to this point and has 160 workers. Buyers embody Mayfair Fairness Companions, Microsoft, and Hoxton Ventures.