The Victorian Government, through Business Victoria, collaborates with various organizations to implement projects, events, and programs that foster business development across the state. If your organization has received a grant or is engaged as a delivery partner, it is crucial to acknowledge the government’s support appropriately. Here’s a guide to help you navigate your communication responsibilities effectively:

1. Branding Protocols

Check your grant funding agreement or project contract for specific acknowledgment obligations. Key requirements include:

• Displaying the Victoria State Government logo on all related public materials, including websites, social media, advertisements, signs, reports, and presentations.
• Following detailed guidelines for logo use to ensure uniformity and proper representation.
• Obtaining approval for materials featuring the Victoria State Government logo from your Business Victoria contact at least five business days before use.

2. Acknowledgments in Text and Speech

When it’s impractical to use visual logos, such as during speeches or in written communications, verbal or textual acknowledgments should be made using the phrase:
“Support for [this project/organization] is provided by the Victorian Government through Business Victoria.”

3. Media and Event Coordination

• Event Representation: If you require a Victorian Government representative at your event or need a governmental quote for publicity, contact your Business Victoria liaison at least two months in advance. Providing details about the event’s aim, audience, and the representative’s role will help ensure the right person is available.
• Media Liaison: Inform your Business Victoria contact about any planned media coverage to synchronize communication efforts. For unexpected media inquiries, immediately seek advice and direction from your liaison.

4. Social Media Engagement

When promoting activities supported by government funds on social media, use the specified hashtags and tags:

• Hashtags: #BusinessVictoria, #BusinessVic
• Social media handles for Business Victoria:
• Facebook: @businessvic
• Twitter: @businessvic
• Instagram: @businessvic

5. Logo Usage Guidelines

• Minimum Size: The logo must be at least 10mm high when used in print, and clearly visible in digital formats.
• Clear Space Rules: Maintain a minimum clear space around the logo—50% of the height of the “V” in Victoria for print and 20% for digital applications.
• Balance in Branding: When the Victoria State Government logo is displayed alongside other logos, ensure they are balanced in size and visibility.

6. Additional Support

For more information on how to use the Victoria State Government logo and other branding elements, refer to the Brand Victoria Guidelines. If you have questions about using the logo or acknowledging support, please contact your Business Victoria liaison.

Adhering to these guidelines ensures proper recognition of the support provided by the Victorian Government, maintaining a positive partnership and enhancing the visibility of government involvement in business growth initiatives.