You wear it on your ski boots like a Fitbit to obtain data-driven coaching on your strengths and areas for improvement. There were more than 20,000 subscribers in 58 countries and more than 150 million turns tracked by Carv this season, the company reports. It was enough for Carv to get a $5.1 million extension to its initial $2.5 million investment in February 2021.
The company’s basic premise is that if you ski, you’ll get better at it and have more fun doing it. The product is a boot insert that can be installed in any ski boot, and the hardware gadget measures and analyses the user’s skiing technique. Apps and virtual coaches can be used to provide real-time feedback and personalised advice for how to shred some pow-pow on the mow-mow, as skiers who take themselves seriously might say.
A Kickstarter campaign launched the company in 2016, and it’s been inventing the future of ski technology ever since.
It’s our objective at Carv to make ski coaching both pleasant and accessible through gamification,” says co-founder and CEO Jamie Grant in an email statement to TechCrunch. For this ambition to be realised, Hiro’s extensive gaming experience and beneficial application in sports makes them a suitable partner.
The device and its operation are demonstrated in an entertaining video produced by the company:
The funds will be used to fund the company’s worldwide expansion and further technological development, as well as to fill data science, software, and hardware positions.
Hiro Capital, a VC firm focused on the gaming sector, is leading the round, with Artesian VC and SOSV following close behind. The total amount of money that has been raised so far is $10.9 million.
First, Carv has developed a smart skiing product that gamifies the sport and provides you with the hidden weapon to improve your technique and become a better skier. ” The Hiro Capital founding partner, Luke Alvarez, described Jamie and his team as “great entrepreneurs” in a statement. “Everyday skiers and elite specialists alike use the technology they have produced to transform their technique.”
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