Peacock, the streaming video app from NBC that turned a flashpoint throughout heated content material negotiations between NBCUniversal and Roku, lastly landed on Roku units Monday morning after the 2 firms settled their variations on Friday.
The information that Peacock is now accessible for Roku customers adopted weeks of tit-for-tat between NBCUniversal and Roku over the app, with NBCU threatening to drag all of its 40-odd “TV In every single place” apps, together with content material from NBC, Bravo, E!, and SyFy.
Whereas the Peacock app, which affords such NBC and NBCU-produced reveals as Parks and Recreation, Brooklyn 9-9, 30 Rock, Saturday Night time Dwell, As we speak, NBC Nightly Information, and Meet the Press, made its debut again in July, it hadn’t proven up on Roku but as a result of NBCUniversal and Roku couldn’t agree on a distribution deal for the app.
The dispute reached a head late final month when Roku’s current distribution settlement for NBCU’s different streaming video apps expired. With negotiations over Peacock stalled (reportedly over how the 2 firms would split advertising revenue, amongst different points), NBCU pressured Roku by threatening to drag all of its different content material.
“Comcast is eradicating the channels with a view to attempt to pressure Roku to distribute its new Peacock service on unreasonable phrases,” a Roku spokesperson stated in an e mail to prospects late final week (via Cord Cutters News).
In a statement to Variety, NBCU countered that “Roku’s unreasonable calls for in the end harm each their shoppers and their client tools companions to whom they’ve promised entry to all apps within the market.’
These sorts of (acquainted) negotiating techniques typically result in momentary “blackouts” through which cable or streaming TV subscribers lose entry to numerous channels pending a settlement. On this case, it seems that cooler heads prevailed.
In the meantime, Amazon Fireplace TV customers are nonetheless excessive and dry in terms of the Peacock app, and it’s not clear if Amazon and NBCU are even near a deal. Fortunately, there’s a simple method to sideload Peacock content material on Fireplace TV.