Bajaj eyes market expansion for Chetak electric scooter; Price hiked yet again

When Bajaj determined to enter into the electrical car section, it fittingly named the primary electrical scooter as Chetak. This was completed to pay tribute to an previous car that was most likely probably the most used two-wheeler in India and its title had change into synonymous with two-wheelers again within the good previous days.

Whereas it is not clear whether it is nostalgia or the standard of the brand new electrical scooter and even each of those coupled with the restricted choices of excellent electrical scooters, the brand new Bajaj Chetak has been in excessive demand ever because the announcement. The corporate just lately resumed on-line reserving for the scooter, nevertheless, determined to pause it as soon as once more as a result of “excessive demand”.

Other than the sudden brakes on on-line bookings, Bajaj has additionally elevated the value of its electrical two-wheeler. The Chetak, a reputation that was tantamount to reasonably priced private transportation, is available in a few variants – Urbane and Premium and are actually priced at Rs. 1,42,620 and Rs 1,44,620 respectively. This by the way is the second price hike in as many months. Last month the price of these scooters was hiked by Rs. 5000 and now the price has been increased by around Rs. 27000 in the latest round.

Pricey and unavailable

At the current selling price, the Bajaj Chetak e-scooter is priced almost similar to another premium electric scooter Ather 450X that sells between Rs. 1.28 lakh going all the way up to Rs. 1.47 lakh for the top-end variant. Talking about a slightly cheaper option, we have the TVS iQube that sells around Rs. 1.08 lakh in Delhi thanks to the Fame II subsidies and around Rs. 130,000 at most other places.

Incidentally, Bajaj has also announced that it is adding Chennai and Hyderabad to the list of cities where the battery-powered Chetak will be available to purchase. Earlier, the sales were limited to Pune and Bangalore only.

Both Ather and Bajaj claim that their scooters are selling in huge numbers, however, these are premium electric two-wheelers that are not helping the cause by offering mass adoption of electric vehicles in India. While Ather has added multiple new cities to its repertoire, Bajaj is only retailing in 4 cities of India.

On the other hand, Ola Electric, the EV arm of OLA, had recently stated that it would introduce a new smart e-scooter soon. This scooter is aimed at the mass market and hence Ola wants to manufacture these scooters on a large scale and has hinted that the scooter will be priced aggressively.

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