More speculations claim that Apple’s mixed-reality headset will cost more than $2,000 at launch (about £1,500 / AU$2,750).
While Apple has yet to make an official announcement about its VR and AR intentions, various leaks have revealed that the company is working on an Apple MR headset and a pair of AR-capable Apple Glasses.
This newest pricing speculation comes from Bloomberg’s Mark Gurman in his Power On newsletter, and it comes after a torrent of previous leaks about Apple’s virtual reality efforts over the last week.
Rather than pique our interest in what Apple has been working on, each detail has made the company’s VR and AR aspirations seem progressively undesirable. Apple may need to enhance its plans if it wants to compete with Meta in the VR arena, or else its MR headset will be dead on arrival.
The incorrect price at the incorrect time
We can anticipate a device that is as powerful as the M1 MacBook Pro, offers extensive virtual and augmented reality experiences, and weighs less than 150g, based on what we’ve just heard about Apple’s MR headset; seems almost too wonderful to be true.
Everything, unfortunately, has a cost. The headset is projected to cost between $2,000 and $3,000, but we’ve also heard that you’ll only be able to play for brief bursts (due to battery limits), and that we won’t be able to wear it until 2023.
By this time, Apple’s biggest rival in the sector, Meta, will most likely have released two headsets that threaten to suffocate Apple before it ever enters the market.
Project Cambria is the first of these Meta gadgets, and according to the company’s remarks during its 2021 presentation, it will be released this year. This high-end dedicated VR headset will be more expensive than the Oculus Quest series of devices, but it will have better capabilities that will allow for more immersive experiences.
The second gadget would be the long-awaited Oculus Quest 3, and if both of these headsets are out by 2023, Apple will be waging a struggle on two fronts.
Users looking for a quality VR experience without spending thousands of dollars can consider the Oculus Quest 3 – which is expected to cost roughly $250-$400, similar to the Oculus Quest 2. Meanwhile, gamers and corporations looking for a premium choice can look into Project Cambria, which is expected to arrive for less than $2,000, continuing Meta’s success with low-cost VR headsets.
Apple’s MR headset’s primary selling point would be augmented reality, although the Oculus Quest 2 already has some limited AR features and may have a leg up here.
Even if the speculated inclusion of a strong M1 processor turns out to be true, Apple’s headgear seems to be limited to brief bursts of usage.
There’s a possibility Apple’s intentions might alter. We just learned that Apple is postponing the gadget until 2023 owing to continued development challenges, but it’s likely that Apple is simply biding its time and aiming to provide the finest possible version of the product.
However, Apple is a firm that, for better or worse, loves to do things its own way, so whenever it decides to launch its MR headset, it may be left with a product that no one wants.
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